OVER 42,000 TRAVEL AGENTS AND ADVISORS FROM THE WORLD'S BEST HOST AGENCIES AND CONSORTIA WORK WITH US
YOU CAN’T PLAN
INCREDIBLE VACATIONS IF YOU DON’T HAVE ENOUGH CLIENTS
As a travel agent, advisor or agency owner, do you ever feel like you’re perpetually lost at sea, endlessly circling without a compass to guide you?
Maybe you’re akin to a night owl, burning the midnight oil and pushing the boundaries of your day, but still finding those high-flying goals always out of reach.
Or are you standing at the crossroads, wondering how to turn this passionate hobby into a thriving, profitable travel agency?
If any of these scenarios strike a chord, this quiz is just the lifeline you need.
It’s designed to cut through the confusion and map out the precise direction for your travel business.
Simply embark on a quick journey through our 15 multiple-choice questions, and presto – your customized action plan will pop up on your screen faster than you can say “bon voyage”.
And to make sure you don’t misplace your itinerary, we’ll also email it to you as a handy backup.
It’s the perfect starting point to plot your course towards a successful, profitable travel business.
DOES THIS SOUND LIKE YOU?
Posting on social media only to hear crickets?
Sending out quotes only to be ghosted?
Burning the candle at both ends but still overwhelmed and exhausted?
Always super busy but not hitting your goals?
No clue where to find the type of clients who want to book the type of travel that you want to sell?
IT'S NOT YOUR FAULT. YOU ARE NOT A MARKETER.
6 STEPS THAT WILL CHANGE THE TRAJECTORY OF YOUR BUSINESS
GETTING NEW CLIENTS IS SIMPLE, NOT EASY
Hey there friend!
So, you've got a knack for planning trips, maybe even unofficially for friends and family, and now you're thinking, "Hey, why not turn this into a career?"
But let's keep it real – you didn't go to business school, and marketing lingo might as well be Greek to you.
As you dive into the excitement of making travel dreams come true, you quickly realize that just having a website won't magically attract clients.
That's where we come in.
Here's your game plan:
Dive into our vibrant Facebook communities, where you'll find support and valuable insights from fellow travel enthusiasts turned entrepreneurs.
Explore our 6-Step Travel Business Blueprint, pinpointing areas where you may need guidance or resources.
Discover our top free resources, including our enriching podcast episodes, informative blog posts, and comprehensive marketing training.
Get ready to learn the ropes of consistently bringing in new clients and turning your travel passion into a thriving business.
We're here to help you every step of the way!
PS. I'm the absolute BEST person to guide you through your entrepreneurial journey in the travel industry. Here's why...
FORECAST YOUR COMMISSION
In the travel industry, most businesses are flying blind without clear commission goals, missing out on the roadmap they need to succeed – it's like driving without GPS.
We're here to help you set those targets and reverse engineer your strategy, giving you clarity on client acquisition, email subscribers, and average bookings per client, all customized to your niche and suppliers.
MAP OUT YOUR SALES PIPELINE
Once commission goals are set, it's essential to map out your strategy to reach them, much like needing directions on a GPS to reach your destination.
Without this step, you're essentially engaging in random acts of marketing, hoping something will stick.
This involves creating a detailed marketing and sales plan that outlines the steps needed to achieve your goals.
CREATE A CONTENT PLAN
The next crucial step is to develop a content plan.
Every travel business must consistently produce content for three key reasons:
To establish themselves as a trustworthy expert in the industry
To articulate why travelers should opt to work with a professional rather than booking independently
To inspire and educate their audience about destinations and experiences that align with their commission goals.
By strategically crafting content that fulfills these objectives, businesses can effectively engage their audience, build credibility, and drive conversions.
GET YOUR WEBSITE UP PAR
Ensuring your website shines is crucial, as it's your digital storefront where potential clients quickly form opinions about your business.
You hold the power to sway their decision by crafting a captivating user experience. Boosting traffic through SEO, social media, and email campaigns, along with optimizing conversion elements, like clear calls-to-action, can turn visitors into loyal customers.
Balancing efforts to attract and convert leads elevates your online presence and leaves a positive first impression.
START PROMOTING & ADVERTISING
Many travel advisors struggle to market themselves effectively, often resorting to price competition or passive waiting for business to find them.
They post on social media or launch websites, hoping for results but often left wondering why they're not seeing any.
What they truly need is proactive, strategic promotion to reach the right audience. While this may require investment, starting out, there are creative ways to gain visibility.
By adopting a proactive marketing approach, advisors can attract their ideal clients and cultivate a thriving business.
MEASURE & ANALYZE YOUR DATA POINTS
Feeling like your marketing isn't hitting the mark? It's like not feeling well but not knowing why until you get your blood drawn—the labs reveal the issue, and then experts step in.
As a travel agency, understanding your clients' motivations is key.
That's where data comes in.
With our advanced analytics tools, we uncover hidden patterns in your marketing metrics, guiding you to fine-tune strategies that resonate with your audience and drive results.
Seeking a dose of business-changing magic to boost your spirits? Look no further than the Travel Marketing & Media® podcast.
Our bite-sized episodes, each running between 20-30 minutes, are like audio gold, offering actionable tactics for your travel business.
Whether it's refining processes, crafting compelling messaging, exploring new marketing strategies, or discovering handy tools, our podcast delivers insights you can put into practice today.
Join thousands of travel agents and advisors who download our episodes weekly. If you've ever yearned for an on-demand business coach, our podcast is your solution!