BUSINESS BLUEPRINT
Getting you from where you are now to your 7 figure fitness business
TRAVEL MARKETING & MEDIA
DRIVE THOUSANDS OF NEW VISITORS TO YOUR WEBSITE EVERY MONTH
WITH PINTEREST
Starting a business can be really overwhelming. There's a lot to think about – like making a cool logo, figuring out taxes, setting up a website, and sorting out business insurance. And that's just the start, even before you get into the nitty-gritty of product training.
Plus, you've got to have a plan for bringing in new to fill your sales pipeline so that business stays strong all year round, kind of like having a wave season that never ends!
Whether you're starting out for the first time, hitting reset to start a new niche, or scaling up an already successful business, this six step blueprint will guide you through the stages of your growing business.
DRIVE NEW TRAFFIC
4 REASONS PINTEREST WORKS FOR TRAVEL ADVISORS
01
PAST PINS WORK FOR YEARS
Older pins on Pinterest stay useful because the platform works more like a search engine than social media. So, even if a pin is from years ago, it can still pop up in searches if it's relevant.
Imagine a travel agency's Pinterest pin titled "10 Must-See Destinations in Europe," posted a few years ago.
Despite its age, this pin remains a valuable resource for travelers seeking European adventures. When someone searches for travel inspiration on Pinterest, they might stumble upon this pin, drawn in by its captivating images and insider tips.
Pinterest's algorithm plays a crucial role here, too. It doesn't just prioritize the newest content; it promotes pins based on relevance and quality.
If the travel agency's pin received plenty of saves, likes, and clicks initially, it stands a good chance of resurfacing in search results and captivating new audiences, even years after its original posting.
In essence, older pins from the travel agency continue to drive traffic by showcasing timeless destinations and experiences that remain highly sought-after among travelers, leveraging Pinterest's unique blend of search and social features to maintain their relevance over time.
02
YOU DON'T NEED FOLLOWERS, LIKES OR COMMENTS TO GET RESULTS
On Pinterest, achieving results doesn't hinge on accumulating likes, comments, or followers.
Unlike many social media platforms where engagement metrics are paramount, Pinterest's emphasis on search functionality means that even pins with minimal interaction can still yield significant outcomes.
For instance, a visually appealing pin with well-crafted descriptions and relevant keywords can attract clicks and save users from discovering it through searches, regardless of its popularity metrics.
Pinterest's algorithm values content quality and relevance, allowing pins to gain traction based on their inherent value rather than sheer popularity.
Therefore, even without a large following or numerous interactions, pins have the potential to generate substantial traffic and engagement purely through their ability to resonate with users seeking specific content.
03
PINTEREST WANTS TO MATCH YOUR CONTENT TO PEOPLE WHO WANT IT
Pinterest prioritizes matching high-quality content with users actively searching for relevant information.
For travel-focused businesses, as long as you're consistently producing captivating content that resonates with travelers, you're likely to see success.
Whether it's breathtaking destination guides, insider travel tips, or wanderlust-inducing imagery, Pinterest rewards content that genuinely interests its users.
By aligning your content with what travelers are searching for, you increase the likelihood of your pins appearing in search results and capturing the attention of potential customers.
In essence, Pinterest's focus on matching great content with its users means that if you're providing value to travelers, you're poised to succeed on the platform.
04
PINTEREST WANTS USERS TO GO TO YOUR WEBSITE
Unlike many other social media platforms, Pinterest doesn't aim to keep users solely within its ecosystem.
Instead, it functions as a discovery platform, encouraging users to find what they want and easily access external content, such as your website.
This unique approach means that Pinterest users are just one click away from accessing your content and engaging further with your brand.
For businesses, particularly those in the travel industry, this presents a significant opportunity to seamlessly connect with potential customers actively seeking relevant information and inspiration.
By leveraging Pinterest's user-centric design and emphasis on content discovery, businesses can effectively drive traffic to their websites and foster meaningful connections with their target audience.
05
PINTEREST IS THE "LAST POSITIVE PLACE ON THE INTERNET"
In a digital landscape often inundated with divisive content and unsettling news, Pinterest stands out as a beacon of positivity and inspiration.
As businesses navigate through uncertain times, Pinterest emerges as an ideal platform to showcase their offerings.
With the upcoming elections and myriad distressing news stories dominating other online spaces, Pinterest remains a refreshing haven—a place where users can escape, immerse themselves in creativity, and discover uplifting content.
Whether it's finding travel inspiration for future adventures, planning a dream wedding, or exploring new recipes to try at home, Pinterest fosters a sense of optimism and excitement.
For businesses, positioning themselves on Pinterest offers a unique opportunity to align with this positive ethos, connecting with users in a space dedicated to inspiration, aspiration, and engagement.
FREE
YOUR 31-MINUTE INTRODUCTION TO PINTEREST FOR BEGINNERS
YOUR TRAVEL BUSINESS DESERVES BETTER (SO DO YOU)
You have two options to get started with Pinterest
Figure out Pinterest on your own
❌ Setup your business account on your own
❌ Understand what to pin and how often
❌ Make your graphics (15 different styles needed)
❌ Create content that will go on your website
❌ Struggle with scheduling so that you have a daily pin
❌ Be data-blind not knowing what is working or not
Let us help you get results from Pinterest
✅ Follow our guide to setting up your business account correctly
✅ Use our free content planner and commission calculator
✅ Download the 15 perfect graphics in your course bundle
✅ Use our All Access Pass to download 300+ ready-to-post blogs/articles
✅ Follow our time-saving scheduling strategy to get 3 or 6 months ahead
✅ Consult our analytics cheat sheet to see and understand your results
HOW TO
GET RESULTS ON PINTEREST
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Our Pinterest course is the only one built by a travel marketing expert for the travel industry.
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Our team at Travel Marketing & Media ® has a DIRECT LINE to the team at Pinterest.
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Would you like to run Pinterest Ads later down the track? We can take care of that for you.
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Figuring out things for free on your own might be cheaper, but cheap means slow and inaccurate. You need new traffic to your website. New traffic means new leads.
PINTEREST COURSE SAVING
It ends May 1 at 11 pm Pacific Time! Sign up to save $100 with code NEWTRAFFIC24
