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9 very insightful pieces of data that Google will tell you about your own website

Updated: Sep 5, 2019

Imagine if you owned a shopfront and you had a ton of potential customers coming in your doors but had no idea what they thought of your products.


What did they look at?

What did they touch?

Where in your store did they spend the most amount of time?

How did they get to your store?

How were they in the store?

Had they been in before or was it their first time?

What was the last thing they looked at before they left the store?



9 very insightful pieces of data that Google will tell you about your own website


Well you can't really measure that in a shopfront but you can measure that on your website.


Here are some important things you can learn from the analytics reports that Google gives you access to:


  1. Find out which online campaigns, social media platforms or websites bring the most traffic and conversions.

  2. Determine where your best visitors are located.

  3. Learn what people are searching for on your site.

  4. Visualize what people click on the most.

  5. Uncover your top content - what your visitors like, and dislike.

  6. Identify your worst performing pages.

  7. Determine where people abandon the shopping cart/booking form.

  8. Discover if you need to improve your mobile site (all of the sites we design are for mobiles!)

  9. See what percentage of your visitors are new or returning.


All of this and more is available with a free account from Google Analytics. Too busy or not confident enough to read and analyze it for you?


Here's how to setup your account today in Google Analytics for free:


TAKE ME TO GOOGLE ANALYTICS


PRO TIP: Once you are signed up you a UA code will be generated. Makes sure you give this to your website designer to add to the backend of your website.


Be sure to post any questions you might have below and we'll get right back to you! And if you like this blog give us some love by clicking on the ❤.

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ABOUT THE AUTHOR

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Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front. She then worked her way into VP level in marketing, media and PR roles for the world's biggest cruise lines and travel brands.

 

Sandra is now the owner of TRAVEL MARKETING & MEDIA (formerly Village Girl Marketing), a marketing agency for travel brands specializing in content creation, design and media.

 

Sandra is also the creator of THE TRAVEL AGENT'S SUITCASE and TRAVEL MARKETING REVOLUTION.

 

Each service and program helps travel agents to get a consistent flow of new clients through smart marketing strategies.

 

Over 12,000 travel agents have taken Sandra's online training, and signed up for her digital marketing solutions.

Sandra lives in Los Angeles and hosts a number of travel programs on cruise line and airline TV and can be seen on network news programs as a leading travel industry expert.  Heading off to the best travel trade conferences? You'll most likely catch her on stage there too!

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