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What is a hashtag and how do they work?

Updated: Jun 30, 2019

Love to #hashtag? Good news!


You can add tags (#vacation #dream #summer) throughout your blog and social media posts to reach more people.


Why hashtag?


Hashtags are like labels for content that people can search with to find relevant posts. Using hashtags can expand your post reach and help people find the content that matters to them.


The super trick to getting your hashtags right? THINK LIKE A SEARCHER.


What would someone type in if they were looking for the product or service that you sell?


Check out my true story below and see how a makeup artist in Paris closed a sale with me - without ever speaking to me and without a referral!


Recently on a trip to Paris I was looking for a makeup artist for a keynote that I had to deliver. I went to Instagram to search and typed #parismua (mua is a common industry abbreviation for makeup artist). I found posts that belonged to make up artists in the area I was in and reached out to one by the link she had in her Instagram bio. I booked her right then and there and she delivered an amazing service!

Tip:

Use hashtags to describe what you are selling. To control your sales you have to control the narrative.


My wonderful makeup artist in Paris I found using #parismua on Instagram

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ABOUT THE AUTHOR

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Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front. She then worked her way into VP level in marketing, media and PR roles for the world's biggest cruise lines and travel brands.

 

Sandra is now the owner of TRAVEL MARKETING & MEDIA (formerly Village Girl Marketing), a marketing agency for travel brands specializing in content creation, design and media.

 

Sandra is also the creator of THE TRAVEL AGENT'S SUITCASE and TRAVEL MARKETING REVOLUTION.

 

Each service and program helps travel agents to get a consistent flow of new clients through smart marketing strategies.

 

Over 12,000 travel agents have taken Sandra's online training, and signed up for her digital marketing solutions.

Sandra lives in Los Angeles and hosts a number of travel programs on cruise line and airline TV and can be seen on network news programs as a leading travel industry expert.  Heading off to the best travel trade conferences? You'll most likely catch her on stage there too!

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