Free business growth advice


What is a Landing Page and How To Use It?

Updated: May 24

Working in any industry where making a sale is involved can sometimes prove to be complicated. Making those conversions and turning them into sales can be tiresome.

At times it may even feel like you’re repeating yourself over and over again and never really getting the point across or forgetting critical components of your business and services that could help sway your potential clients one way or the other.

Wouldn’t it be great if there was a place where all the vital information could be posted for anyone and everyone to see? Well, lucky for you, that’s exactly what a landing page is built for.

What is a Landing Page and How To Use It?

What is a Landing Page?

Before you can better understand how landing pages can be beneficial to your day-to-day marketing, you must first get a better understanding of what a landing page is.

A landing page is a website where people are transported to after having clicked on an ad, promotional link, or even a link provided by a search engine. Your landing page should offer more information and other valuable copy that directly relates to what they were offered by completing a micro call-to-action (CTA).

And speaking of CTAs, that’s precisely the goal of a landing page. To get your website visitors to click through or complete an action. In some cases, this might be to subscribe to a mailing list or download a freebie or other lead magnets.

With that said, landing pages should stick to one specific source of traffic. You can have one landing page for people looking to find out more about your travel agency, while you have a separate page for those that clicked to add their email to your mailing list.

Why are Landing Pages important for Content Creators?

Content creators can find a variety of uses from the formation of a landing page. The first significant way landing pages can help your business is by increasing your conversion rates. By sending your viewers to a specific, targeted page, rather than just your main website, you can help ensure that these visitors will convert and become subscribers or even customers.

Another reason landing pages can be important for content creators is that overall it helps keep your business and marketing expenses low. Landing pages can be supplemental in your other marketing channels without having to sacrifice money or resources to pull in new traffic. By having a universal message that is continued across your campaign and its landing pages, you can help keep costs down and still reap the benefits.

What is a Landing Page Used For?

Landing pages can help with many of your business’ goals and achievements. No matter what stage of the marketing funnel you are in, you can always find a use for a landing page. Here are a few ways you can use landing pages in your business campaigns:

Generate leads for your services

Promote multiple offers across numerous audiences

Gain Feedback on potential ideas or new products

Thank new subscribers or customers

Now that you know a bit more about landing pages and why we should use them, how are you considering using them to accomplish your own goals? Perhaps you’re ready to create a page for email subscriptions so that all of your clients will know about the latest discounts and lowest prices for all their favorite travel destinations.

Be sure to post any questions you might have below, and we'll get right back to you! And if you like this article, give us some love by clicking on the . We also encourage you to join our Facebook group for travel entrepreneurs, where we provide more great content.

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Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front. She then worked her way into VP level in marketing, media and PR roles for the world's biggest cruise lines and travel brands.


Sandra is now the owner of TRAVEL MARKETING & MEDIA (formerly Village Girl Marketing), a marketing agency for travel brands specializing in content creation, design and media.




Each service and program helps travel agents to get a consistent flow of new clients through smart marketing strategies.


Over 12,000 travel agents have taken Sandra's online training, and signed up for her digital marketing solutions.

Sandra lives in Los Angeles and hosts a number of travel programs on cruise line and airline TV and can be seen on network news programs as a leading travel industry expert.  Heading off to the best travel trade conferences? You'll most likely catch her on stage there too!

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