THIS IS A HOT TOPIC and after helping thousands of entrepreneurs, speaking around the globe on social media and starting dozens of brands of my own here is the big question and my thoughts on it...
Should you have separate accounts on social media for business and personal? Scroll down to find out!
YES YES YES YES YES - one thousand times over. As certain as I am about the connection between breathing and living, bread and butter, wine and cheese. The answer is YES! You definitely need separate accounts.
It truly does not matter if you are a solo entrepreneur or corporate giant. You have the same goals - drive new traffic, engage clients, create and maintain relationships and close sales. Period. To do that you have to put your most professional foot forward.
DIY design and oversharing of irrelevant content will drive your client away. Of course your brand needs to have personality, a bit of your soul and spirit - your brilliance in it.
But there is a big difference between a touch of personality and being too personal.
More than likely you have (or about to) spend beaucoup dollars, energy and focus on developing your brand (coaching, website, marketing assets, core messaging) - why would the most social of those elements not fall into line with the rest?
Here are 5 reasons to separate your business and personal account
1. It helps you stay on brand.
It's going to be very hard to stay true to the branding of your business if you are scattering in random personal posts. If you have done it correctly your marketing and branding are communicating your core message and focus. Any posts that stray from your core message will lose the focus of your customers. Your business should always be posting on social media with this question in mind, "is this in line with my brand voice, colors and values?" if it's not, then don't post it.
2. It's more audience centered.
You want everything you put out to be all about the lifestyle and interests of your ideal client or customer, and in most cases, they won't really care that your child got new class photos or that it's taco night at your place. Keep content creation simple and focus on your client. Knowing you are a great parent doesn't make them want to buy more from you. Hearing you talk about your expertise does. Your social feed is not about you - unless you're a public figure. It's about what you can do for your customers.
3. Your presence will be cohesive.
Your business' voice, mission and vision are going to be much easier to convey if you see your business page separate from your personal. It will be easier to edit and focus on the right messages and strategies. It will also be easier to keep your feed beautiful!
4. You'll be able to reach your target market.
You won't have to keep family members, college buddies AND past and future clients happy with the same content. Because btw, that's not even possible! On your business page you can post things that will appeal to the audience that can actually help grow your business. The goal with your social media is not to have as many followers or likes as possible. It really isn't. It's about pulling together your ideal clients and sending them to your website where they can book and buy from you. That's all. It really is that simple.
5. The future.
Right now you don't know who your future clients will be, what other businesses or joint ventures you'll collaborate on, or if you'll want to expand and take on a team. Who knows, you might even sell your business one day? Curate a focused and high functioning social media following that a joint venture, potential employee or buyer would be proud of.
6. Build your email list with people who already LIKE you
If one of your marketing goals is to build your email list, what better place to start than pulling from your social media followers. A few weeks ago I sent you some info on building your mailing list. I use ConvertKit and love it. If you haven't checked it out see the affiliated link below.
PRO TIP: Start the way you want to continue. If you want a lovely luxury travel brand that makes you amazing revenue, put that foot forward. If you want to be seen as an expert that people will pay good money for, put that foot forward.
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