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How to Set Goals and Achieve Them

It’s easy to set goals in your professional life–you know what you need to do and what you want to accomplish. However, it can sometimes be challenging to execute these goals and see them through to fruition. The good news is that if you’re struggling to stay committed to your travel business goals, it may only be a matter of taking a few easy steps to become better organized, more realistic, and more motivated. Here are our top five ways to better set and achieve your goals.

How to Set Goals and Achieve Them

Set Goals in 90-day Increments

Instead of giving yourself an open-ended deadline by which time you should accomplish your goals, try dividing your objectives up into 90-day increments. By establishing appropriate benchmarks, you’ll have enough time to dive into your work and deliver meaningful, measurable results, while also setting boundaries and ensuring you have a realistic completion date that you can stick to.

Break Main Goals into Smaller Tasks

When setting your main goals, try breaking them down into small tasks to avoid feeling overwhelmed or discouraged. It’s easier to feel confident and accomplished when you see yourself checking off your to-do list and making clear strides toward your main goals. Don’t let yourself get buried in ambitious goals–take things one step at a time, and you’ll achieve them in no time.

Give Yourself Enough Time

If you don’t plan your schedule out to give yourself enough time to cross off the goals on your to-do list, they can build up and carry over to the next day. Likewise, overscheduling your tasks can also lead you to rush through your work without giving it the attention it actually requires. Give yourself a chance to achieve your goals by making sure you organize your time efficiently. Try tracking how long it takes you to complete various tasks over the course of a week, and then adjust your future schedule accordingly.

Be Realistic about How Much You Can Achieve

You’re passionate about your travel business, and you want to be successful, but it’s important to remain realistic about how much you can achieve based on the allotted time in your schedule. Don’t overwhelm yourself by taking on more than you can handle. You’ll only end up feeling defeated when you don’t reach the goals that were unfairly set in the first place. Assign yourself an appropriate amount of work that allows you to feel accomplished at the end of each day.

Determine What Success Looks Like for Each Goal

In order to achieve one of your goals, you have to first know what success for that achievement would mean. The concept of success can vary from person to person and even from goal to goal, so it’s important to differentiate and visualize what success means on a case-by-case basis.

It can feel disheartening when it seems like you’re not achieving your travel business aspirations. However, by making just a few simple tweaks, you’ll be able to see just how successful you are. Take pride in your small achievements because they build up to your main goals. From breaking goals down into smaller tasks to setting reasonable deadlines to giving yourself an appropriate amount of time, reaching your goals is not only a possibility, but it’s also a guarantee!

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Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front. She then worked her way into VP level in marketing, media and PR roles for the world's biggest cruise lines and travel brands.


Sandra is now the owner of TRAVEL MARKETING & MEDIA (formerly Village Girl Marketing), a marketing agency for travel brands specializing in content creation, design and media.




Each service and program helps travel agents to get a consistent flow of new clients through smart marketing strategies.


Over 12,000 travel agents have taken Sandra's online training, and signed up for her digital marketing solutions.

Sandra lives in Los Angeles and hosts a number of travel programs on cruise line and airline TV and can be seen on network news programs as a leading travel industry expert.  Heading off to the best travel trade conferences? You'll most likely catch her on stage there too!

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