If you’ve been reading my blogs for a while now, you’re probably familiar with landing pages, but if not, here’s a quick refresher. Landing pages are the webspace a person ends up after clicking on a specific micro-conversion such as an ad or promotional link.
These landing pages can be used to attract new leads for your business, among other beneficial uses. You might use landing pages for a group that you are promoting, or perhaps a special offer or launch of a new ship. These pages would contain detailed information about the travel you are selling but may be hidden from your website menu, or perhaps even created off your website and on a standalone page through your email marketing platform.
But I have a feeling you have some unanswered questions about landing pages, such as what types of landing pages are there and how do I go about building one of my own. Well, you’re in luck, because that’s exactly what we’ll be diving into today.
Fasten your seatbelts, because we’re about to take your understanding of landing pages to the next level!
Two Types of Landing Pages
In total, there are two distinct types of landing pages, both with their own unique features that make them perfect for gaining an audience and growing your business. We’ll break down both types in more detail below:
Lead Generation Landing Pages - This type of landing page is more transactional in nature. Within each lead generation landing page, there is a form to acquire contact information such as emails, names, etc. Once this information has been collected, it can be either be given to your sales team for further exploration or automatically added to email subscribers lists.
Product Landing Pages - These landing pages can also go by other names such as click-through landing pages or post-click landing pages. A Product landing page aims to inform readers about the vital information regarding a product or service available. It is also common for call-to-action buttons to be present so that a landing page visitor can click through and begin the conversion process. This type of landing page is more often used in e-commerce situations.
Landing Page Best Practices
While it doesn’t require an experienced web designer to create any old landing page, it does take more careful design and consideration in creating one that converts. To achieve your goal of increasing conversion rates, many key components need to work together. Here are some of the common elements of a successful landing page that you’ll want to consider:
• Create different landing pages for each offer
• Keep the design simple
• Use photos and video to attract visitors
• Craft persuasive copy that visitors will want to read
• Don’t forget to include testimonials and have the proof to back things up
• Answer burning questions before your visitors ever get a chance to ask
• Include a strong call-to-action
So what are you waiting for? You now have all the tools in your landing page toolbox to create a successful landing page for your future marketing endeavors. These types of landing pages will continue to be profitable for years to come.
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