My host agency has decided to start sending weekly sequential emails to clients based on their travel type which is listed in the CRM we use.. This will be done on a weekly time schedule. I think this is great and I'm so glad they're doing this Now I'm wondering what would I send my clients in my emails so as not to oversaturate them. Suggestions?
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Annual Business Planning
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If you’re handing over the marketing of your business to your host agency, it’s in their hands. Some things to consider… How are *you* able to personalize what is being sent to reflect your own expertise or experience? Are they promoting destinations and experiences? Are they promoting suppliers? When someone replies to an email, do you get it? Do you have the schedule for the marketing? How is the host agency getting your email list? Do they own it? If you left them do you lose your email list?