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Think Pinterest is just another social media platform? Think again. In this introductory masterclass, you’ll discover why Pinterest isn’t about likes or followers—it’s a visual search engine that sends traffic directly to your website.

In this episode of Authentic Escapes, Sandra McLemore takes viewers deep into the heart of Austria—a land where imperial grandeur meets mountain magic, and centuries-old traditions are baked into every slice of strudel.  From the opulence of Schönbrunn Palace to the underground wonder of the Hallstatt Salt Mine, this episode explores Austria through the lens of culture, history, and flavor. Sandra begins in Vienna, walking the gilded halls of the Habsburgs’ former summer residence with rare after-hours access. Hidden passageways, mirror-filled ballrooms, and stories of Empress Sisi come alive in a palace that feels like stepping into a Netflix period drama.  In the palace’s famed bakery, she discovers the secrets behind Austria’s beloved apple strudel, guided by a pastry chef whose family has been baking for generations. From paper-thin dough to rum-soaked raisins, every detail is steeped in tradition—and yes, there’s plenty of taste-testing involved.  The adventure continues to the storybook town of Dürnstein, a UNESCO World Heritage Site in the Wachau Valley, where cobblestone streets and apricot orchards create a backdrop as sweet as the liqueurs and jams made from the town’s iconic fruit. With no bridges and only 100 residents, Dürnstein proves that small can be spectacular.  Then it’s off to Hallstatt, where viewers journey 7,000 years underground to explore the world’s oldest salt mine. Clad in miner’s gear, Sandra slides through tunnels, marvels at ancient artifacts, and reflects on the generations of workers—both men and women—who shaped this Alpine treasure.  The episode wraps with essential travel tips for navigating Austria with ease—how to dress for the seasons, why Sundays are sacred, and why adding extra days to your Danube river cruise is a must.  Whether it’s strudel, salt, or stunning landscapes, this episode is a delicious invitation to explore Austria beyond the guidebooks. It’s immersive, flavorful, and full of surprises—everything Authentic Escapes promises to be.

The Travel Marketing Townhall empowers you to elevate your marketing game and unlock new levels of success.

Pinterest can be an incredible lead generator, but knowing where to begin is half the battle. In this session, we’ll walk you through exactly what you need in place to get started with Pinterest as a travel agent or advisor.

Think Pinterest is just another social media platform? Think again. In this introductory masterclass, you’ll discover why Pinterest isn’t about likes or followers—it’s a visual search engine that sends traffic directly to your website. We’ll show you how travelers are using Pinterest to plan their trips, why it's more powerful than traditional social platforms, and how to use it strategically for your travel business. You’ll learn—and see for yourself—why Pinterest is the best lead generator for travel agents and advisors who want long-term visibility and consistent inquiries.

Step into the shoes of your ideal client and experience Pinterest the way they do. In this live walkthrough, we’ll explore what it’s like to search, scroll, and save on Pinterest as a traveler planning their next big trip. You’ll see real searches, real pins, and real-time results—so you can understand exactly what stands out, what gets clicks, and what gets ignored. This masterclass is designed to help you think like your audience and refine your own strategy with clarity and confidence.

Whether you're not profitable or struggling to meet your goals, this interactive training provides the knowledge and inspiration to take your travel business to new heights. Unlike other training that energizes you but is uncertain about the next steps, this session will equip you with the excitement and clarity to move forward confidently. It's a live event encouraging active participation, so we highly recommend attending the training in real-time to benefit from the interactive experience fully. We will also allocate time for a Q&A session at the end, allowing you to seek further clarification on any topics covered. Want to create awesome videos for your audience like this? They can be pre-recorded or live. Check out StreamYard: https://streamyard.com/pal/6081498976878592

Thinking about giving your visual brand a reset or refresh?Maybe you hate your current brand and feel embarrassed putting it out there. Need you're ready for a new website and you need to get your brand fixed first. OR.... perhaps your website needs an upgrade and you aren't sure what it needs. In this FREE masterclass Sandra McLemore will cover everything from color and font selection, business names, logos and tag lines, through to 15 things you can fix on your website TODAY to improve it.