TRAVEL MARKETING FOUNDATIONS
TRAVEL MARKETING & MEDIA
MOST TRAVEL ADVISORS DON'T KNOW WHERE THEIR NEXT CLIENT WILL COME FROM
If you are living client to client, it means you are living paycheck to paycheck.
We know that’s not what you wanted for your business. You have big dreams for this travel business of yours.
But the reality is that unless you start generating a consistent stream of new clients, your business will not survive.
YOU WORRY ABOUT YOUR CASHFLOW AND HOW YOUR BILLS WILL GET PAID
WHICH IS A STRESSFUL WAY TO LIVE
YOUR STRESS LEVELS INCREASE AND YOU START TO DOUBT EVERYTHING
WHICH MAKES YOU FEEL LIKE A FAILURE
YOU WASTE TIME +
MONEY ON TACTICS THAT DO NOT GIVE YOU RESULTS
MAKING YOU DOUBT IF ANYTHING WILL WORK
IT DOESN'T HAVE TO BE THIS WAY
THE SOLUTIONS YOU SEEK ALREADY EXIST
It’s time to break free from the endless cycle of frustration and searching for answers, because the solutions you seek already exist.
We are ready to help you change your business and move from frustrated to fruitful.
You deserve a travel business that not only thrives financially but also fills you with joy, one that checks off boxes on your own bucket list and vision boards – that life you have always wanted.
Thousands of travel advisors just like you have successfully enrolled in and implemented our signature online course, Travel Marketing Revolution and we’d love to share more information about that below.
INTRODUCING
TRAVEL MARKETING REVOLUTION
[FOUNDATIONS]
No matter how much you’ve immersed yourself in the world of travel or how passionate you are about its transformative power, there’s one crucial element that cannot be overlooked—the steady flow of new clients to fuel your business.
All the knowledge, certificates, and personal experiences mean very little if they don’t translate into a satisfying number on your commission checks.
It’s time to seize control of your financial destiny and stop leaving money on the table—your money!
I hesitated at the cost but figured with all the time COVID gave me it was
the perfect way to be productive and grow my business because I knew it would back if I learned better tools.
I’m soooo glad I took the plunge. Sandra herself makes you want to get things accomplished.
I love that there are not only video lessons but so much follow up through the private Facebook Group and live coaching sessions to ask questions and clarify the lessons. No other course I’ve ever signed up for did that!
The modules all make sense which makes me more motivated to act on putting them in place.
The accountability group I ended up with turned out to be amazing - I’ve got 3 travel advisors who have become my friends as well as people I can run things by.
We have agreed to stay in touch long after the lessons are done.
AMY SHEPARD
Travel Advisor
-
Is it the right fit for my business? The answer is YES if...✔️ You own a business in the travel industry or are about to start one selling outbound travel ✔️ You struggle to hit your goals no matter how hard you try ✔️ You’re always busy but need to be more productive ✔️ You want to find a faster way to do things without getting overwhelmed by tech ✔️ You want to be better with your business planning and financials ✔️ You want to have a real marketing plan that works ✔️ You love having positive people around you who want to get things done ✔️ You have big responsibilities and bigger goals for your business and your life
-
So how will it help me?We only give you tools and resources that we’ve tried ourselves and actually worked We only teach you tactics that we used and got results with ourselves We explain everything step by step in detail giving examples across all niches of travel We have over 2 decades of experience inside the travel industry so know how to apply the best marketing tools and strategies to this industry You’ll always have us in your pocket (or purse). You literally will never be alone in your business again.
-
Wait.. why is it FREE?!Honestly? We know that if you try our free level of membership you’ll love and value it so much that when the time is right, you’ll upgrade to our paid membership. We are so confident that we put our time, energy and expertise out there for you to try for free, until you’re ready. And when you are ready to upgrade, you’ll continue to receive everything in the app PLUS the incredible big deal upgrades like gift cards (like $70 worth every single month), amazing magazines full of scripts, tips and help, and coaching sessions with Sandra twice per month.
-
What are the LITE and PRO membership levels?You can check out the full details here.
-
When is the upgrade window LITE and PRO levels?It is currently schedule for the last week of May 2022 and the last week of October 2022. We will let you know right before the upgrade window opens. But for now we really don’t want you to worry about that. Please just enjoy our free level of membership and focus on implementing the new skills, tools, tactics and strategies that you learn here.
-
Who created this app and why?This app was created by the Travel Marketing and Media founder and president, Sandra McLemore. She has an incredible business background (with a strong marketing focus) but most importantly has worked, lived and breathed in the travel industry since starting out her career as a travel advisor back in the late 90s. She worked her way up to VP level of the world’s biggest travel brands while simultaneously building a successful on-air career as a travel TV host who is on speed dial for the big news networks and morning shows. Sandra has coached over 15, 000 travel advisors and the results have been breathtaking both before and during the pandemic. Award-winning and highly profitable agencies started and scaled under her mentorship. Through this app Sandra is excited to extend her coaching to expertise to more travel advisors, including you. You deserve to have her help. It starts right here, right now.
-
One last time... what do I get?✔️ Self-paced mini travel marketing courses. Take them for free at your own pace and learn new skills and strategies that will make a difference in your travel business. ✔️ For those of you who are visual learners and love to read, there is an article library that holds tactics, strategies and tips to help you with your biggest challenges. ✔️ Video Q&A - Sandra answers your questions and then invites the travel advisor community to weigh in with their experiences and thoughts so that you gain different perspectives, ideas and support. ✔️ Video tutorials showing you fast and easy ways to do things in programs like Canva, Instagram, Facebook, Google Drive, Trello, Wix, Convertkit, Flodesk, Mailerlite, Trello and more (basically tools that make your life easier!) And way more! Scroll up to see.
-
How often is new content added?Every single week we will add new content. You can look forward to new articles, new Q&A videos, or new podcast episodes.
-
It feels too good to be true, what do you want from me?We’d be lying if we said we didn’t want something, we do. We want two things. We want you to share this with your travel advisor friends. Wherever you meet another travel advisor at a conference or event tell them about it. They can find us by searching for Travel Marketing in the app store on iTunes or Google Play. When the next enrollment window opens, try out LITE or PRO membership. Give it a go and see how much time and money it saves your business, how consistently it gives you quality content to share, and much joy it will bring to your marketing efforts. And if you don’t like it, you can go back to the free version at any time with the click of a few buttons. No hard feelings. You deserve to have a business that is wildly profitable and brings you joy. It starts here on this app.
-
Do I need to ever give my credit card info?No, as a free member we will never ask for any payment information unless you choose to make a purchase from our online shop or upgrade your membership to LITE or PRO.
-
If I upgrade during the window, can I switch back to the free level?Yes, you can flip back to the free level at any time but HEY! We know that if you upgrade to LITE or PRO later down the track you’ll love it so much you’ll never want to lose it.
TAKE A LOOK AT EXACTLY WHAT WE WILL LEARN + IMPLEMENT TOGETHER INTO YOUR BUSINESS
WHAT TRAVEL ADVISORS ARE SAYING
Each module in this extraordinary program is specifically designed to equip you with the skills, strategies, and tools needed to attract and retain a continuous stream of clients.
Whether you’re a seasoned travel expert or just starting out, our modules are tailored to fit any business, big or small, established or emerging.
By dedicating only 2-3 hours per module, you’ll unlock the secrets to implementing these high-converting strategies into your own business.
Imagine the possibilities when you start reaping the rewards of acquiring and retaining more clients than ever before – and not just any clients – the ones that want to book the type of travel that you want to sell.
Enrollment for this exclusive program only opens 1-2 times per year, and the next opportunity is just around the corner.
Don’t miss your chance to take your travel business to new heights. Secure your spot and embark on a journey towards your goals.
-
Is it the right fit for my business? The answer is YES if...✔️ You own a business in the travel industry or are about to start one selling outbound travel ✔️ You struggle to hit your goals no matter how hard you try ✔️ You’re always busy but need to be more productive ✔️ You want to find a faster way to do things without getting overwhelmed by tech ✔️ You want to be better with your business planning and financials ✔️ You want to have a real marketing plan that works ✔️ You love having positive people around you who want to get things done ✔️ You have big responsibilities and bigger goals for your business and your life
-
So how will it help me?We only give you tools and resources that we’ve tried ourselves and actually worked We only teach you tactics that we used and got results with ourselves We explain everything step by step in detail giving examples across all niches of travel We have over 2 decades of experience inside the travel industry so know how to apply the best marketing tools and strategies to this industry You’ll always have us in your pocket (or purse). You literally will never be alone in your business again.
-
Wait.. why is it FREE?!Honestly? We know that if you try our free level of membership you’ll love and value it so much that when the time is right, you’ll upgrade to our paid membership. We are so confident that we put our time, energy and expertise out there for you to try for free, until you’re ready. And when you are ready to upgrade, you’ll continue to receive everything in the app PLUS the incredible big deal upgrades like gift cards (like $70 worth every single month), amazing magazines full of scripts, tips and help, and coaching sessions with Sandra twice per month.
-
What are the LITE and PRO membership levels?You can check out the full details here.
-
When is the upgrade window LITE and PRO levels?It is currently schedule for the last week of May 2022 and the last week of October 2022. We will let you know right before the upgrade window opens. But for now we really don’t want you to worry about that. Please just enjoy our free level of membership and focus on implementing the new skills, tools, tactics and strategies that you learn here.
-
Who created this app and why?This app was created by the Travel Marketing and Media founder and president, Sandra McLemore. She has an incredible business background (with a strong marketing focus) but most importantly has worked, lived and breathed in the travel industry since starting out her career as a travel advisor back in the late 90s. She worked her way up to VP level of the world’s biggest travel brands while simultaneously building a successful on-air career as a travel TV host who is on speed dial for the big news networks and morning shows. Sandra has coached over 15, 000 travel advisors and the results have been breathtaking both before and during the pandemic. Award-winning and highly profitable agencies started and scaled under her mentorship. Through this app Sandra is excited to extend her coaching to expertise to more travel advisors, including you. You deserve to have her help. It starts right here, right now.
-
One last time... what do I get?✔️ Self-paced mini travel marketing courses. Take them for free at your own pace and learn new skills and strategies that will make a difference in your travel business. ✔️ For those of you who are visual learners and love to read, there is an article library that holds tactics, strategies and tips to help you with your biggest challenges. ✔️ Video Q&A - Sandra answers your questions and then invites the travel advisor community to weigh in with their experiences and thoughts so that you gain different perspectives, ideas and support. ✔️ Video tutorials showing you fast and easy ways to do things in programs like Canva, Instagram, Facebook, Google Drive, Trello, Wix, Convertkit, Flodesk, Mailerlite, Trello and more (basically tools that make your life easier!) And way more! Scroll up to see.
-
How often is new content added?Every single week we will add new content. You can look forward to new articles, new Q&A videos, or new podcast episodes.
-
It feels too good to be true, what do you want from me?We’d be lying if we said we didn’t want something, we do. We want two things. We want you to share this with your travel advisor friends. Wherever you meet another travel advisor at a conference or event tell them about it. They can find us by searching for Travel Marketing in the app store on iTunes or Google Play. When the next enrollment window opens, try out LITE or PRO membership. Give it a go and see how much time and money it saves your business, how consistently it gives you quality content to share, and much joy it will bring to your marketing efforts. And if you don’t like it, you can go back to the free version at any time with the click of a few buttons. No hard feelings. You deserve to have a business that is wildly profitable and brings you joy. It starts here on this app.
-
Do I need to ever give my credit card info?No, as a free member we will never ask for any payment information unless you choose to make a purchase from our online shop or upgrade your membership to LITE or PRO.
-
If I upgrade during the window, can I switch back to the free level?Yes, you can flip back to the free level at any time but HEY! We know that if you upgrade to LITE or PRO later down the track you’ll love it so much you’ll never want to lose it.
FAQ
I was at a conference and had lunch with a table of travel advisors who had all taken Travel Marketing Revolution. They raved the entire meal! I went to one of Sandra’s sessions not long after and knew I needed in.
I did not hesitate to sign up. I knew that I could not afford not to sign up. I knew that a few good bookings would return my investment. Taking Travel Marketing Revolution if the best thing I could have done for my business. It has really helped me solidify my brand AND I can attribute the uptick in business to everything that I have learned and implemented from the course.
It is a lot of work but take your time and dedicate yourself. The beauty of the course is that you have it for life so can go back to it anytime you need to. I have yet to see anyone go into as much depth as Sandra when she teaches. The fact that she has decades of travel industry experience is priceless.
ILAM FRANK OMAN
Travel Advisor
OUR COURSE HAS CHANGED
BUSINESSES + LIVES
Can we flex for a moment?
Countless travel advisors have experienced remarkable success, propelling their businesses into profit mode within just a few short months of implementing our transformative modules. The results speak for themselves.
These extraordinary individuals have gone on to achieve astonishing sales figures, with some surpassing multiple millions in annual sales.
Imagine consistently paying yourself over $100K per year while doing what you love – a feat made possible through our comprehensive course.
Not only have our students achieved remarkable financial milestones, but they have also garnered industry recognition. Sales awards and prestigious features on the “best of the best” lists are a testament to the outstanding results our course delivers.
But here’s the real showstopper: A select group of travel advisors has achieved the ultimate level of success, boasting monthly sales figures exceeding $1 million. This exceptional achievement showcases the limitless potential that awaits you when you embrace our program.
Without a doubt I would have had my best year ever if it wasn’t for the pandemic.
Without a doubt, my business would have folded if it wasn’t for this course and this group.
I signed up because I knew I wanted my business to grow and I knew I couldn’t get there on my own. I validated my decision because if I didn’t step out and try taking someone’s help I’d be in the same spot 2 years from now. Because I had been following Sandra already for 2-3 years, I knew how much she cared and freely gave of herself. 6 months before signing up for Travel Marketing Revolution I paid more than 5X this investment and gained only 25% of what I learned with Sandra.
This program changes everything! I have been back through the course twice since then (because you get lifetime access as one of the benefits), and I keep picking up new things.
By far Sandra and the team at Travel Marketing & Media ® are the best to learn from.
TERESA BAKER
Travel Advisor
HOW IT WILL HELP YOUR BUSINESS & BRAND?
Most travel business owners spend 99% of their time working IN their business instead of ON your business, booking travel and taking care of clients.
While we admire and agree on the fact that you should give your everything to your clients, the simple truth is that if you don’t work ON your business, you won’t have enough clients to help.
Every business on the planet needs clients. Your business needs to have goals, plans, strategies, and tactics to get those new clients.
Because 100% of our focus in TRAVEL MARKETING REVOLUTION is client attraction, all you need to do is show up and trust the process.
Take in the content, ask questions and implement the strategy and you WILL get new clients.
IS IT FOR YOU?
TRAVEL MARKETING REVOLUTION is for only one kind of person – someone who wants to create a continuous stream of new clients (their perfect type of client) to their business.
Do you live client to client? That’s almost like living paycheck to paycheck.
Do you struggle to balance working on your business (marketing, networking, branding, professional development) with working in your business (serving clients)?
Do you want a waitlist of clients eager to work with you?
Do you want clients to pay you what you’re worth and tell everyone they know about you?
Do you only want your perfect type of client to knock on your door/inbox? No more price shoppers!
If the answer to any (or all) of those questions is yes, TRAVEL MARKETING REVOLUTION is for you!
OUR PLAN FOR YOU
Signing up for an online course is pointless if you just move from lesson to lesson without a structured success path.
Surely you’ve seen online course and membership communities and online courses where they charge people for delivering random content and throwing them into a Facebook group to chat among themselves.
While it might bring you more friendships and make you feel supported, it’s highly likely that you haven’t smashed your business goals because of it.
TRAVEL MARKETING REVOLUTION is different. We wanted to put our word on it and show you exactly how we are going to help you to move towards your financial goals.
The 5 level self-assessment at the top of this page shows how our structured and carefully thought out course content will lead you to high achievement. It is the exact same path that Sandra took to build her successful business and hit her goals in less than 12 months, earning her 6 figures of profit (after-tax).
What happens after you work through all 5 stages? You increase your sales goals and tweak your funnel, and go around again!
You don’t stop until you get tired of making more money and tired of success!
ONLINE
TRAVEL MARKETING REVOLUTION
The chart below is a PROBLEM/SOLUTION self-assessment for travel business owners. I will help you to identify where you are in your business right now and what you need to change.
Here’s how it works… each of the 5 levels is a critical area that you need to nail in order to have a profitable business.
Read through the left-hand side (PROBLEM) of each level and make a note of where you are.
Now, look at the right-hand side. That is the SOLUTION that our program will provide for you.
If you are sitting on the wrong side of levels 1, 2, 3, 4 or 5…
TRAVEL MARKETING REVOLUTION will change your business and your personal life.
01
THE CLIENTS
YOU ATTRACT
RIGHT NOW
You are attracting:
-
Price shoppers
-
Tire kickers
-
Clients outside your specialty
-
No clients at all
WITH OUR HELP
This membership will ensure you will only attract clients who:
-
Are your ideal client avatar (ICA)
-
See your value
-
Are happy to pay your fees
-
Feel like they would be missing out (FOMO) by not working with you
02
YOUR IDEAL CLIENT AVATAR, BUSINESS PLAN AND SALES GOALS
RIGHT NOW
You do not have a clearly documented and updated:
-
Business Plan
-
Sales Targets & Product Mix
-
Marketing Strategy
-
Ideal client avatar (ICA)
WITH OUR HELP
This membership will ensure you have:
-
Each of the items to the left documented
-
A feeling of clarity in how to move forward on a daily basis
-
The confidence to tweak and update the documents to improve your business
-
Metrics in place to measure your success so that you can pivot or progress
03
A SUCCESSFULLY OPERATING MARKETING FUNNEL THAT BRINGS CONSISTENT NEW LEADS TO YOU
RIGHT NOW
You identify with one or more of the following:
-
You don’t know what a funnel is
-
You work client to client (paycheck to paycheck)
-
You have some good sales months and some bad ones
WITH OUR HELP
This membership will ensure you know how to easily:
-
Design a funnel
-
Activate a funnel
-
Continue attracting more clients who want to receive knowledge from you
-
Achieve consistency in getting new email list subscribers
04
DATING YOUR CLIENTS (GETTING TO THEM BEFORE THEY BOOK)
RIGHT NOW
You are not consistently:
-
Producing weekly content for your audience (podcast, video or blog)
-
Sending a weekly email to your audience
-
Increasing the size of your email list with your ideal client avatar
WITH OUR HELP
This membership will ensure that you develop consistent habits so that you can:
-
Produce weekly fresh content that builds the Know, Like Trust & Trust Factor
-
See your email list growing before your eyes
-
Start and maintain a relationship with your audience in preparation to SELL
05
CLOSING SALES WITH EASE AND SCALING YOUR TEAM FOR MEGA GROWTH (BECAUSE YOU CAN AFFORD IT)
RIGHT NOW
You are not in a position (financial, mental or time-wise) to do the following:
-
Hire people for your team
-
Attend conferences and take courses that will help you to grow
-
Pay your personal and business bills without checking your bank account first
-
Take a vacation without it affecting your income or the service to your clients.
WITH OUR HELP
This membership will ensure that you see massive transformation in your business and personal life. Examples include:
-
Hiring experts for your team rather than the best you can afford
-
An incredible work-life balance
-
A lifestyle upgrade: house, car, kid’s education, your own travel
WHAT TRAVEL ADVISORS ARE SAYING
GET NEW CLIENTS
In the foundational module, we help you discover your ideal client so that you know where to find them and how to turn them from strangers into email subscribers and then into paying clients.
IMPLEMENTATION PLAN
We teach you how to develop high converting a high converting marketing funnel for your travel business. As your audience grows, we show you step-by-step how to convince them without a doubt, that they need to book travel with you.
CLOSE MORE SALES
We take a deep dive into the numbers behind your business so that you can quote and close more sales and work with only the clients you want. Stop wasting time on tire-kickers and price shoppers.
MOMENTUM
Between your designated accountability team and our support, this course will not gather dust on your desktop. You’ll gain momentum as you start using the tactics and tools that you create week to week.
WHAT YOU'LL RECEIVE
-
The course blueprint to stay focused and on track in a way that suits your own lifestyle
-
10 FOUNDATION modules of our signature course Travel Marketing Revolution [Foundations]
-
Live Q&A coaching calls - send a question directly to Sandra to answer
-
Access to the private Facebook community filled with hundreds of like-minded travel advisors all busy implementing tactics and supporting each other
-
Worksheets for each module to help you implement the learning into your business
-
Access to join one or more "study + accountability pods" that meet regularly virtually
-
Templates + examples to save you time
WHAT YOUR PEERS HAVE TO SAY ABOUT
LEARNING FROM SANDRA.
TRAVEL MARKETING REVOLUTION FOR
HOST AGENCIES + CONSORTIA
We welcome host agencies and consortia who would like to add Travel Marketing Revolution [Foundations] to their toolkit.
Reach out to us at hello@cottammclemore.com to discuss licensing options for your advisor community.