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Travel Marketing Foundations

THE FOUNDATIONS
YOU NEED

Attract new clients

Put strong systems in place

Close more sales

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MOST TRAVEL ADVISORS DON'T KNOW WHERE THEIR NEXT CLIENT WILL COME FROM.

If you are living client to client, it means you are living paycheck to paycheck. 
 

We know that’s not what you wanted for your business. You have big dreams for this travel business of yours.

But the reality is that unless you start generating a consistent stream of new clients, your business will not survive.

YOU WORRY ABOUT YOUR CASHFLOW AND HOW YOUR BILLS WILL GET PAID

YOUR STRESS LEVELS INCREASE AND YOU START TO DOUBT EVERYTHING

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YOU WASTE TIME + MONEY ON TACTICS THAT DO NOT GIVE YOU RESULTS

THE SOLUTIONS YOU SEEK ALREADY EXIST

It’s time to break free from the endless cycle of frustration and searching for answers, because the solutions you seek already exist.
 

We are ready to help you change your business and move from frustrated to fruitful.
 

You deserve a travel business that not only thrives financially but also fills you with joy, one that checks off boxes on your own bucket list and vision boards – that life you have always wanted.
 

Thousands of travel advisors just like you have successfully enrolled in and implemented our signature online course, Travel Marketing Revolution and we’d love to share more information about that below.

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INTRODUCING
TRAVEL MARKETING REVOLUTION
[FOUNDATIONS]

 

No matter how much you’ve immersed yourself in the world of travel or how passionate you are about its transformative power, there’s one crucial element that cannot be overlooked—the steady flow of new clients to fuel your business.

All the knowledge, certificates, and personal experiences mean very little if they don’t translate into a satisfying number on your commission checks.


It’s time to seize control of your financial destiny and stop leaving money on the table—your money!

I hesitated at the cost but figured with all the time COVID gave me it was
the perfect way to be productive and grow my business because I knew it would back if I learned better tools. 



I’m soooo glad I took the plunge. Sandra herself makes you want to get things accomplished.

I love that there are not only video lessons but so much follow up through the private Facebook Group and live coaching sessions to ask questions and clarify the lessons. No other course I’ve ever signed up for did that!

The modules all make sense which makes me more motivated to act on putting them in place.

The accountability group I ended up with turned out to be amazing - I’ve got 3 travel advisors who have become my friends as well as people I can run things by.

We have agreed to stay in touch long after the lessons are done.

AMY SHEPARD

Travel Advisor

TAKE A LOOK AT EXACTLY WHAT WE WILL LEARN +

IMPLEMENT TOGETHER INTO YOUR BUSINESS

INTRODUCTION TO MARKETING FUNNELS

You will hit the ground running in this first module.

A huge moment of clarity is guaranteed when we teach you exactly how the most profitable brands in the world are managing their marketing.

  • What a marketing funnel is and why your travel business needs one to survive and thrive.

  • The purpose, conversion, and tactics for each funnel level.

  • How to align your activities each day/week/month/year to your funnel and sales goals.

BUSINESS BUDGET & SALES TARGETS

Expect even more clarity (and some stone cold sober moments) as we dig into the numbers.

You will finally know exactly how much your business will cost to run and what exactly (and how many) you need to sell to reach your goals.

 

  • How to establish your sales targets.

  • A detailed walk-through of the business budget includes accurate tips on calculating expenditure and income (for personal and business purposes).

  • Guidance on how to complete a simple one-page business plan with clear metrics.

NICHE & IDEAL CLIENT

You can’t get a consistent stream of new clients until you know exactly who you’re looking for and where to find them.

This module helps you to drill down on your niche and ideal client.

 

  • Understanding your niche and ideal client with great depth to assist you with How to curate a collective of focused and preferred suppliers for your travel business

  • Why and how to conduct your ideal client interviews. This will shine a light on your ideal client, how they like to travel, and how to market to them.

PLANNING FEES

Whether you’re charging planning fees or not, this module will motivate you to take your expertise to the next level.

Imagine making $60-100K every year in planning fees alone! We’ll show you how.

 

  • By the end of this module you will be confidently charging fees that your clients are happy to pay

  • Plug in our onboarding process and tweak it to your liking. It’s automated and will only catch the clients you want.

  • Learn the different fee options, some innovative ways to present them, and how much to charge

TRAFFIC & CONVERSION

In this module the lessons focus on how to find your ideal client and attract them.

We then take a look at the highest converting tactics to convert strangers into email subscribers.

  • Learn how to create lead magnets that will attract the attention of your ideal client.

  • Be guided through the process of converting strangers into email subscribers including the systems and processes to put in place.

  • Create a plan to promote your lead magnet and analyze its performance to make enhancements and changes.

  • Be guided through best practices for participating in events such as tradeshows and expos to ensure that your time, energy, and resources produce a return on investment.

  • Understand the difference between email marketing in the top two levels of the funnel and sales emails in the bottom level of the funnel.

  • Learn the best practices for converting email subscribers into paying clients.

SOCIAL MEDIA STRATEGY

No matter where you are in your social media journey (or nightmare), this module will clarify which tactics convert and how to either DIY your social media or hire someone to do it for you. 

 

  • Develop a clear understanding of where social media fits in your travel business and

  • Plan 2 years of topics within an hour, that align directly with your sales goals

  • Learn how to choose and set up the right platforms on social media for your travel business

  • Understand how the Travel Marketing & Media ® content bundles can help ease your workload and how to most effectively use them.

  • Gain clarity on social media algorithms and what you need to know and avoid as you build your presence.

FRESH WEEKLY CONTENT

This module is the one that you think will be the hardest – and it turns out to be the easiest!

Most importantly it is an essential tactic – check out Dave’s video above.

 

  • Plan 2 years of topics within an hour, that align directly with your sales goals

  • Batch creating: what it is and how it will change the way you run your business.

  • Discover the email marketing platforms available for you to choose from and learn how to choose the best one for you

  • Decide what type of weekly content best suits your lifestyle and skill set and learn the steps to getting started in each: blog/article, podcast, or video.

  • Learn a few simple yet effective ways to tease your weekly content on social media so that it drives more traffic to your lead magnet.

WEBSITE ESSENTIALS

Imagine finding thousands of potential new clients and sending them to your website, and then losing them.

It wont be a problem you’ll ever have once you implement the tactics in this module. 

  • The 20 elements that every travel business website needs to have.

  • The importance of website navigation and best practices.

  • Conduct an audit of your current website and establish a plan to improve.

  • Know how to hire the right designer and copywriter for your travel business website.

  • The most powerful and innovative way to collect and showcase testimonials from your clients.

TROUBLESHOOT YOUR MARKETING

Marketing is a game of trial and error, where you strategically experiment with various tactics.

But how do you figure out what’s truly effective and what’s not? How do you pinpoint where to invest your energy and make improvements?

This module is your ultimate guide to confidently troubleshoot your own marketing woes.