ALL ACCESS PASS
TRAVEL MARKETING & MEDIA
Get off the marketing struggle bus!
Getting a consistent stream of new clients shouldn’t feel like trying to hold a candlelight dinner in a hurricane.
Remember, marketing isn’t a mythical beast – it’s a science that demands a bit of time, a pinch of testing, and a generous dollop of tweaking.
Just like you’d advise your clients not to turn their vacation into a DIY project (because we all know how those Pinterest boards can turn into vacation dumpster fires), you should do the same with your marketing.
You are not a marketer - that's why it's hard
Your clients stay with you when they actually get results!
WHAT IS INCLUDED IN THE ALL ACCESS PASS?
6 Months of unlimited downloads
4,500
PIECES OF MARKETING CONTENT FOR YOU TO DOWNLOAD AND USE IN YOUR TRAVEL BUSINESS
150
DESTINATION BUNDLES
300
BLOGS/ARTICLES
2,850
MULTI-USE SHORT CAPTIONS
165
STORY + REELS TEMPLATES
22
MARKETING STRATEGY MAGAZINES
25
VIDEO/PODCAST TALKING POINTS
NEW
115
IMAGE GALLERIES
NEW
10
NEW EMAIL SEQUENCES
NEW
UNLIMITED Q&A
PODCAST WITH SANDRA
You will also receive unlimited email support, guidance on platform best practices and step-by-step instructions (Facebook, Pinterest, LinkedIn, Instagram, ConvertKit, Mailerlite, Flodesk, Wix and more.
HOW DOES THE TRAVEL MARKETING
ALL ACCESS PASS ACTUALLY WORK?
1
Write down your genre/niche of travel.
Examples include romance, family, ocean and river cruising, adventure + expedition, culinary + culture, celebration and more.
4
Crunch your numbers
Calculate how many trips/travelers you will have to book in order to meet your sales goals.
2
Choose 6-10 suppliers
that offer the type of travel that you want to sell – pay careful attention to the destinations and experiences they specialize in.
5
List out the destinations
that your list of focused suppliers go to. Log into your All Access Pass dashboard and download all of the bundles that match your goals.
3
Note the commission rates
that the suppliers on your new focused list pay out. If you don’t know, check with your host agency.
6
Download the relevant bundles
Using the bundles you’ll be able to post new blogs/articles, create videos, post on social media, record podcasts, have new website copy and more… all 100% aligned with your sales goals
1, 2, 3, 4, 5, or 6 years with us... our clients stay because they get results
LET’S TALK ABOUT WHERE YOU’RE STRUGGLING THE MOST…
1
INCONSISTENCY
When your marketing efforts lack consistency, it's like setting off on a journey without a map or compass. You risk losing your way and missing out on the right audience.
It’s like packing for a tropical getaway and ending up in the Arctic—confusion and disappointment all around. Inconsistent marketing leads to a scattered brand image and unreliable messaging, leaving potential customers scratching their heads.
Your business becomes a rollercoaster ride of mixed signals, making it harder to build trust and establish a strong connection.
Ultimately, you’ll sit watching other travel advisors sail ahead while you struggle to find your footing. Nobody wins if your marketing is inconsistent.
2
NO PLAN
When your marketing is random - not aligned with your sales goals, it's like driving with a faulty GPS—going in circles with no clear destination.
You’ll miss your target audience and waste resources attracting the wrong crowd.
It’s like fishing with a net full of holes—lots of leads, but few that actually convert.
Your sales team ends up doing interpretive dance instead of closing deals, causing frustration and missed opportunities.
The result? A jumbled customer experience and a hit to your bottom line.
So, let’s align those marketing and sales goals, and get you driving in the right direction – driving new leads and closing sales.
3
DIY VIBES
When your marketing materials look like a DIY project gone wrong, it's like showing up to a black-tie event in a mismatched tracksuit. You may be just as fun as the guy in the suit - but you won't be seen the same way.
You risk leaving a lasting impression for all the wrong reasons. Unpolished marketing materials can make your business appear unprofessional and undermine your credibility.
It’s like handing out business cards with smudged ink and crumpled corners. Potential customers might question your attention to detail and wonder if your products or services are equally lackluster.
With polished and professional marketing materials your audience won’t question if you are the person for the job.
IF YOU FEEL ANY OF THAT PAIN, IT’S TIME TO MAKE A CHANGE.
DO YOU WANT TO BE A CONTENT CREATOR?
OR A TRAVEL ADVISOR?
Most travel advisors (around 99% that we know) have inconsistent, random, and DIY/lackluster marketing. If that’s you, you’re not alone.It is not your fault; we know you don’t want it to be this way.
But because you don’t feel like you have any options, you are now spending time that you don’t have – a frightening amount of it, trying to write copy, make graphics in Canva, and mess around with your website.
You have become a content creator when you should be focused on selling travel and taking care of your clients.
We know you cannot afford to pay an experienced content strategist, not a content creator.
We also know you don’t believe spending 7 hours in Canva this week was a good use of your time.
After all, a DIY marketer isn’t different from a DIY traveler – and we all know how that ends.
If you are embarrassed by your marketing efforts and do not reflect the type of travel you want to sell, you are in the right place.
You can breathe now.
Your life is about to get easier.
THE NEXT 6 MONTHS OF YOUR LIFE...
When you sign up for the Travel Marketing All Access Pass this is what you can expect:
-
To spend no more than 2 hours per week adjusting your content - that's only 5% of your week.
-
That the content you put out into the world (blogs, website copy, podcast, videos, email sequences) will all align to your sales goals.
-
The option to batch organize/schedule your content for long periods of time - 3months, or even 6months.
-
Quality and quantity of content - need to pivot mid season? You already have what you'll need.
-
Quit social media - if that's your plan (yay you) and still have everything. you need to market your travel business
-
More time to spend promoting your business - showing up where your ideal clients are, and knowing you'll lead them to great content.
-
More time to work on other areas of your business - planning travel, sales, growing your team.
-
More work/life balance - take that saved time and step away from your business knowing that your marketing is organized and scheduled.
IF YOU CHOOSE NOT TO SIGN UP...
Not ready to join yet? No problem!
BUT one more quick thing…
If you haven’t planned and prepared your marketing content all the way through 2024, anticipate the following:
-
Dedicate 1-2 hours per week to prepare and publish your weekly blog on your website.
-
Spend an additional 30 minutes to work on SEO prompts.
-
Allocate 1-2 hours for creating captions, stories, reels, for approximately 4 weekly posts.
-
Invest 2 hours in recording, editing, and publishing your podcast and video content.
-
Thousands of dollars down the drain wasted on content and strategy support that you can get now for $13 per week.
All this time-consuming work can be avoided. Most likely, you’re sacrificing that time that could be spent on client care and securing more bookings.
Don’t find yourself in the same situation next year, still struggling to establish yourself as a content creator when your true calling is to be an outstanding travel advisor.
Sandra and her team have provided me with Marketing, Social media materials that I would not have had access to. Provided me with tools in developing my business. She is extremely knowledgeable and has share this information graciously.
Brenda Otto
SunRayTravel
When people first find your business online they are looking for three things
ONE
That you are a professional, certified and experienced travel advisor - not a bot, scammer or hobbyist.
TWO
That you will listen to them and match them to destinations and experiences they will love.
THREE
That you already have happy clients.
When your website visitors don’t find all three of these things on both your website and social media,
they will overlook you and find someone else.
I SEE YOU THINKING ABOUT YOUR BANK BALANCE
DON'T THINK YOU CAN AFFORD THE ALL ACCESS PASS?
The All Access Pass works out to be around $13 per week
(paid every six months).
FACT
You can’t create all of your marketing content in one hour and even if you could you would not accept a payment of $13 for it. Your time is more valuable than that.
FACT
$13 is the same as two sugar-loaded iced lattes at Starbucks. What’s more important? Your luxury latte or your luxury travel business? Lay off the lattes my friend.
FACT
I KNOW you have paid thousands of dollars on things that didn’t work like they promised to do. They didn’t save you time. They didn’t save you money. They definitely did not deliver any value to you. That will not happen with the All Access Pass. We have tens of thousands of happy clients in our community that have been with us for many years.
YOU'RE IN GOOD COMPANY
TRAVEL ADVISORS WITH THE MOST PRESTIGIOUS HOST AGENCIES
+ CONSORTIA LOVE US
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NEXT PASS STARTS AUG 1, 2024
TRAVEL MARKETING ALL ACCESS PASS
One payment – six months of unlimited downloads
MISSED THE START OF THIS SEASON’S PASS? REACH OUT TO SEE HOW WE CAN HELP YOU
SUPPORT & GUIDANCE
There are a number of places where you can get support and guidance during the All Access Pass season:
Chat with other advisors in our private Facebook group
Access our step-by-step guides for social media and marketing platforms and tools
1:1 Quick support calls with our team - that's face to face, getting the guidance you need
Ask Sandra a question and she'll answer it in the Travel Marketing Podcast
Download our app and jump into a community of like-minded travel advisors
WHEN YOU HAVE THE RIGHT MARKETING...
When you have the right marketing in place, running your travel business can become as smooth as a well-oiled machine, allowing you to concentrate on building an engaged audience.
It’s the difference between wearing all the hats in a one-person play and running a full-fledged production – a well-crafted marketing plan lets you hang up the content creator cap and put on the crown of relationship-building and list cultivation.
Why us?
▶︎ Over 25 years of travel industry experience specifically in marketing and revenue for the world’s biggest travel brands
▶︎ Over 42,000 travel agents and advisors already trust us. Over 40% have been with us for more than 5 years.
▶︎ We want you to win and we know how to guide you there.
