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ALL ACCESS PASS

TRAVEL MARKETING & MEDIA

TRAVEL MARKETING ALL ACCESS PASS

Marketing tools and strategy for non-marketers

CURRENT PASS EXPIRES JULY 31, 2024
NEXT SIGN UP WINDOW   JULY 25 – JULY 31, 2024  
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Get off the marketing struggle bus!

Getting a consistent stream of new clients shouldn’t feel like trying to hold a candlelight dinner in a hurricane.

Remember, marketing isn’t a mythical beast – it’s a science that demands a bit of time, a pinch of testing, and a generous dollop of tweaking.

Just like you’d advise your clients not to turn their vacation into a DIY project (because we all know how those Pinterest boards can turn into vacation dumpster fires), you should do the same with your marketing.

You are not a marketer - that's why it's hard

Your clients stay with you when they actually get results!

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WHAT IS INCLUDED IN THE ALL ACCESS PASS?

6 Months of unlimited downloads

4,500
PIECES OF MARKETING CONTENT FOR YOU TO DOWNLOAD AND USE IN YOUR TRAVEL BUSINESS
150
DESTINATION BUNDLES
 
300
BLOGS/ARTICLES
2,850
MULTI-USE SHORT CAPTIONS
 
165
STORY + REELS TEMPLATES
 
22
MARKETING STRATEGY MAGAZINES
25
VIDEO/PODCAST TALKING POINTS

NEW

115
IMAGE GALLERIES

NEW

10
NEW EMAIL SEQUENCES

NEW

UNLIMITED Q&A
PODCAST WITH SANDRA
You will also receive unlimited email support, guidance on platform best practices and step-by-step instructions (Facebook, Pinterest, LinkedIn, Instagram, ConvertKit, Mailerlite, Flodesk, Wix and more.
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HOW DOES THE TRAVEL MARKETING
ALL ACCESS PASS ACTUALLY WORK?

1

Write down your genre/niche of travel.

Examples include romance, family, ocean and river cruising, adventure + expedition, culinary + culture, celebration and more.

4

Crunch your numbers

Calculate how many trips/travelers you will have to book in order to meet your sales goals.

2

Choose 6-10 suppliers

that offer the type of travel that you want to sell – pay careful attention to the destinations and experiences they specialize in.

5

List out the destinations

that your list of focused suppliers go to. Log into your All Access Pass dashboard and download all of the bundles that match your goals.

3

Note the commission rates

that the suppliers on your new focused list pay out. If you don’t know, check with your host agency.

6

Download the relevant bundles

Using the bundles you’ll be able to post new blogs/articles, create videos, post on social media, record podcasts, have new website copy and more… all 100% aligned with your sales goals

1, 2, 3, 4, 5, or 6 years with us... our clients stay because they get results

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LET’S TALK ABOUT WHERE YOU’RE STRUGGLING THE MOST…

1
INCONSISTENCY

When your marketing efforts lack consistency, it's like setting off on a journey without a map or compass. You risk losing your way and missing out on the right audience.

It’s like packing for a tropical getaway and ending up in the Arctic—confusion and disappointment all around. Inconsistent marketing leads to a scattered brand image and unreliable messaging, leaving potential customers scratching their heads.

Your business becomes a rollercoaster ride of mixed signals, making it harder to build trust and establish a strong connection.

Ultimately, you’ll sit watching other travel advisors sail ahead while you struggle to find your footing. Nobody wins if your marketing is inconsistent.

2
NO PLAN

When your marketing is random - not aligned with your sales goals, it's like driving with a faulty GPS—going in circles with no clear destination.

You’ll miss your target audience and waste resources attracting the wrong crowd.

It’s like fishing with a net full of holes—lots of leads, but few that actually convert.

Your sales team ends up doing interpretive dance instead of closing deals, causing frustration and missed opportunities.

The result? A jumbled customer experience and a hit to your bottom line.

So, let’s align those marketing and sales goals, and get you driving in the right direction – driving new leads and closing sales.

3
DIY VIBES

When your marketing materials look like a DIY project gone wrong, it's like showing up to a black-tie event in a mismatched tracksuit. You may be just as fun as the guy in the suit - but you won't be seen the same way.

You risk leaving a lasting impression for all the wrong reasons. Unpolished marketing materials can make your business appear unprofessional and undermine your credibility.

It’s like handing out business cards with smudged ink and crumpled corners. Potential customers might question your attention to detail and wonder if your products or services are equally lackluster.

With polished and professional marketing materials your audience won’t question if you are the person for the job.

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IF YOU FEEL ANY OF THAT PAIN, IT’S TIME TO MAKE A CHANGE.

DO YOU WANT TO BE A CONTENT CREATOR?

OR A TRAVEL ADVISOR?

Most travel advisors (around 99% that we know) have inconsistent, random, and DIY/lackluster marketing.  If that’s you, you’re not alone.It is not your fault; we know you don’t want it to be this way.

But because you don’t feel like you have any options, you are now spending time that you don’t have – a frightening amount of it, trying to write copy, make graphics in Canva, and mess around with your website.

You have become a content creator when you should be focused on selling travel and taking care of your clients.

We know you cannot afford to pay an experienced content strategist, not a content creator.

We also know you don’t believe spending 7 hours in Canva this week was a good use of your time.

After all, a DIY marketer isn’t different from a DIY traveler – and we all know how that ends.

If you are embarrassed by your marketing efforts and do not reflect the type of travel you want to sell, you are in the right place.

You can breathe now.

Your life is about to get easier.

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THE NEXT 6 MONTHS OF YOUR LIFE...

 When you sign up for the Travel Marketing All Access Pass this is what you can expect:

  • To spend no more than 2 hours per week adjusting your content - that's only 5% of your week.

  • That the content you put out into the world (blogs, website copy, podcast, videos, email sequences) will all align to your sales goals.

  • The option to batch organize/schedule your content for long periods of time - 3months, or even 6months.

  • Quality and quantity of content - need to pivot mid season? You already have what you'll need.

  • Quit social media - if that's your plan (yay you) and still have everything. you need to market your travel business

  • More time to spend promoting your business - showing up where your ideal clients are, and knowing you'll lead them to great content.

  • More time to work on other areas of your business - planning travel, sales, growing your team.

  • More work/life balance - take that saved time and step away from your business knowing that your marketing is organized and scheduled.

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IF YOU CHOOSE NOT TO SIGN UP...

Not ready to join yet? No problem!

BUT one more quick thing…

If you haven’t planned and prepared your marketing content all the way through 2024, anticipate the following:

 

  1. Dedicate 1-2 hours per week to prepare and publish your weekly blog on your website.

  2. Spend an additional 30 minutes to work on SEO prompts.

  3. Allocate 1-2 hours for creating captions, stories, reels, for approximately 4 weekly posts.

  4. Invest 2 hours in recording, editing, and publishing your podcast and video content.

  5. Thousands of dollars down the drain wasted on content and strategy support that you can get now for $13 per week.

 

All this time-consuming work can be avoided. Most likely, you’re sacrificing that time that could be spent on client care and securing more bookings.

 

Don’t find yourself in the same situation next year, still struggling to establish yourself as a content creator when your true calling is to be an outstanding travel advisor.

Sandra and her team have provided me with Marketing, Social media materials that I would not have had access to. Provided me with tools in developing my business. She is extremely knowledgeable and has share this information graciously.

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Brenda Otto

SunRayTravel

When people first find your business online they are looking for three things

ONE

That you are a professional, certified and experienced travel advisor - not a bot, scammer or hobbyist.

TWO

That you will listen to them and match them to destinations and experiences they will love.

THREE

That you already have happy clients.

When your website visitors don’t find all three of these things on both your website and social media, 

they will overlook you and find someone else.

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I SEE YOU THINKING ABOUT YOUR BANK BALANCE

DON'T THINK YOU CAN AFFORD THE ALL ACCESS PASS?

The All Access Pass works out to be around $13 per week
(paid every six months). 

FACT

You can’t create all of your marketing content in one hour and even if you could you would not accept a payment of $13 for it. Your time is more valuable than that.

FACT

$13 is the same as two sugar-loaded iced lattes at Starbucks. What’s more important? Your luxury latte or your luxury travel business? Lay off the lattes my friend.

FACT

I KNOW you have paid thousands of dollars on things that didn’t work like they promised to do. They didn’t save you time. They didn’t save you money. They definitely did not deliver any value to you. That will not happen with the All Access Pass. We have tens of thousands of happy clients in our community that have been with us for many years.

YOU'RE IN GOOD COMPANY

TRAVEL ADVISORS WITH THE MOST PRESTIGIOUS HOST AGENCIES
+ CONSORTIA LOVE US

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NEXT PASS STARTS AUG 1, 2024

TRAVEL MARKETING ALL ACCESS PASS

One payment – six months of unlimited downloads

MISSED THE START OF THIS SEASON’S PASS? REACH OUT TO SEE HOW WE CAN HELP YOU

ALL ACESS PRICING

SUPPORT & GUIDANCE

There are a number of places where you can get support and guidance during the All Access Pass season:

Chat with other advisors in our private Facebook group

Access our step-by-step guides for social media and marketing platforms and tools

1:1 Quick support calls with our team - that's face to face, getting the guidance you need

Ask Sandra a question and she'll answer it in the Travel Marketing Podcast

Download our app and jump into a community of like-minded travel advisors

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WHEN YOU HAVE THE RIGHT MARKETING...

When you have the right marketing in place, running your travel business can become as smooth as a well-oiled machine, allowing you to concentrate on building an engaged audience.
 

It’s the difference between wearing all the hats in a one-person play and running a full-fledged production – a well-crafted marketing plan lets you hang up the content creator cap and put on the crown of relationship-building and list cultivation.
 

Why us?

▶︎ Over 25 years of travel industry experience specifically in marketing and revenue for the world’s biggest travel brands

▶︎ Over 42,000 travel agents and advisors already trust us. Over 40% have been with us for more than 5 years.
 

▶︎ We want you to win and we know how to guide you there.

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  • Is it the right fit for my business? The answer is YES if...
    ✔️ You own a business in the travel industry or are about to start one selling outbound travel ✔️ You struggle to hit your goals no matter how hard you try ✔️ You’re always busy but need to be more productive ✔️ You want to find a faster way to do things without getting overwhelmed by tech ✔️ You want to be better with your business planning and financials ✔️ You want to have a real marketing plan that works ✔️ You love having positive people around you who want to get things done ✔️ You have big responsibilities and bigger goals for your business and your life
  • So how will it help me?
    We only give you tools and resources that we’ve tried ourselves and actually worked We only teach you tactics that we used and got results with ourselves We explain everything step by step in detail giving examples across all niches of travel We have over 2 decades of experience inside the travel industry so know how to apply the best marketing tools and strategies to this industry You’ll always have us in your pocket (or purse). You literally will never be alone in your business again.
  • Wait.. why is it FREE?!
    Honestly? We know that if you try our free level of membership you’ll love and value it so much that when the time is right, you’ll upgrade to our paid membership. We are so confident that we put our time, energy and expertise out there for you to try for free, until you’re ready. And when you are ready to upgrade, you’ll continue to receive everything in the app PLUS the incredible big deal upgrades like gift cards (like $70 worth every single month), amazing magazines full of scripts, tips and help, and coaching sessions with Sandra twice per month.
  • What are the LITE and PRO membership levels?
    You can check out the full details here.
  • When is the upgrade window LITE and PRO levels?
    It is currently schedule for the last week of May 2022 and the last week of October 2022. We will let you know right before the upgrade window opens. But for now we really don’t want you to worry about that. Please just enjoy our free level of membership and focus on implementing the new skills, tools, tactics and strategies that you learn here.
  • Who created this app and why?
    This app was created by the Travel Marketing and Media founder and president, Sandra McLemore. She has an incredible business background (with a strong marketing focus) but most importantly has worked, lived and breathed in the travel industry since starting out her career as a travel advisor back in the late 90s. She worked her way up to VP level of the world’s biggest travel brands while simultaneously building a successful on-air career as a travel TV host who is on speed dial for the big news networks and morning shows. Sandra has coached over 15, 000 travel advisors and the results have been breathtaking both before and during the pandemic. Award-winning and highly profitable agencies started and scaled under her mentorship. Through this app Sandra is excited to extend her coaching to expertise to more travel advisors, including you. You deserve to have her help. It starts right here, right now.
  • One last time... what do I get?
    ✔️ Self-paced mini travel marketing courses. Take them for free at your own pace and learn new skills and strategies that will make a difference in your travel business. ✔️ For those of you who are visual learners and love to read, there is an article library that holds tactics, strategies and tips to help you with your biggest challenges. ✔️ Video Q&A - Sandra answers your questions and then invites the travel advisor community to weigh in with their experiences and thoughts so that you gain different perspectives, ideas and support. ✔️ Video tutorials showing you fast and easy ways to do things in programs like Canva, Instagram, Facebook, Google Drive, Trello, Wix, Convertkit, Flodesk, Mailerlite, Trello and more (basically tools that make your life easier!) And way more! Scroll up to see.
  • How often is new content added?
    Every single week we will add new content. You can look forward to new articles, new Q&A videos, or new podcast episodes.
  • It feels too good to be true, what do you want from me?
    We’d be lying if we said we didn’t want something, we do. We want two things. We want you to share this with your travel advisor friends. Wherever you meet another travel advisor at a conference or event tell them about it. They can find us by searching for Travel Marketing in the app store on iTunes or Google Play. When the next enrollment window opens, try out LITE or PRO membership. Give it a go and see how much time and money it saves your business, how consistently it gives you quality content to share, and much joy it will bring to your marketing efforts. And if you don’t like it, you can go back to the free version at any time with the click of a few buttons. No hard feelings. You deserve to have a business that is wildly profitable and brings you joy. It starts here on this app.
  • Do I need to ever give my credit card info?
    No, as a free member we will never ask for any payment information unless you choose to make a purchase from our online shop or upgrade your membership to LITE or PRO.
  • If I upgrade during the window, can I switch back to the free level?
    Yes, you can flip back to the free level at any time but HEY! We know that if you upgrade to LITE or PRO later down the track you’ll love it so much you’ll never want to lose it.

FAQ

The ultimate tool for non-marketers who need excellent marketing!

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