Why this tactic works
 

• It is attention-grabbing and will stop your audience from scrolling.

• It is a form of storytelling that inspires and motivates people to want what you show them.

• Music creates a whole mood.

• Video movement creates a sense of anticipation.

• You can choose to be in the content (establishes authority and expertise) or do a POV (point of view) for your audience to imagine themselves there.

• It's free to create.

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How you can use it in your travel business
 

• Create short-format content. This can be photos, stock image downloads,  and video.

• Choose whether you will have a music track and/or a voiceover and/or graphics. 

• List every video or photo you will need for every FAM trip or vacation. Sort and file them into folders in your cloud storage.

• If you have skills, start editing. If not - OUTSOURCE!

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More Examples

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• Parliament House Budapest VIEW (one sweeping video)

• Budapest city-overview VIEW (montage of video and photo)

• Parisi Restaurant single experience VIEW (montage of video and photo)

• Scuba diving in Mexico VIEW (montage of someone else's content)

• Dining Experience with everyone's food and drink VIEW (montage)

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Getting Started
 

• Take short videos everywhere you go - panning left to right and tilting top to bottom.

• Don't worry about how you will edit the videos. Focus on creating a library.

• When you return home, hire someone from Fiverr or similar. Type in "edit Instagram reels" to find people.

• Remember that posting without promoting or advertising your business is like winking at someone in the dark - nobody knows you're doing it but you.

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Why this tactic works

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• The video or image stops people from scrolling and grabs their attention. It inspires and excites them and makes them want what you are showing them.

• The call to action (CTA) is extremely simple - type one word in the comment and in return, they receive a direct link to the product, service or valuable content that you just showed them.

• You can set up bots to not only provide links, but to also have people opt into your email list and future updates.

• ManyChat works on Facebook Messenger, Instagram, Telegram and WhatsApp.

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How you can use it in your travel business

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• Set up bots using a program like ManyChat

• Decide which pieces of content (that are in alignment with your commission goals) you are going to provide high-value content for. 
  Example: a list of the best Christmas Markets on the Danube River in Europe and the best way to see them. Comment CHRISTMAS to get the full list of each market.

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More Examples

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• Gardenary - A gardening company VIEW

• Refurbished  - Furniture restoration VIEW

• Marketing - Content creation VIEW

• Teaching children to read - VIEW

• Cologne Christmas Markets - VIEW

Why this tactic works

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• You are creating professional content that establishes your authority and expertise.

• Pinterest is not a social media platform. It is a search engine, just like Google, which means that you are driving hot traffic to your website. People are literally going to your website because of what you pinned.

• Pinterest is not about comments or likes - those are vanity metrics. It's about conversion, which is all that matters.

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How you can use it in your travel business
 

• Choose the type of content you will send them to. It might be a podcast episode, a blog or article on your website, or a video.

• Create a graphic — a graphic acts like a book cover for the content you are sending them to.

• PIN the graphic and link it to the page on your website where the content is (not your homepage).

• Have a spot at the bottom of your content where they can join your email list.
   

How you can use it in your travel business
 

• Build a library of content on your website.

• You can create multiple graphics (different images and copy) pointing to the same content.

• Use an online scheduler to get 5-8 pins out daily a few times weekly.
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More Examples
 

• 9 Stops on the Danube River - VIEW

• European River Cruises for Families - VIEW

• First Time River Cruiser Tips - VIEW

• Cologne Christmas Markets - VIEW