top of page
Image by Jure Tufekcic



MARCH 13, 2024 

 Marketing tools  and strategy for non-marketers

Travel Advisor River Cruise Marketing Group_edited.jpg




In the travel industry, most businesses are flying blind without clear commission goals, missing out on the roadmap they need to succeed – it's like driving without GPS.


We're here to help you set those targets and reverse engineer your strategy, giving you clarity on client acquisition, email subscribers, and average bookings per client, all customized to your niche and suppliers.



Once commission goals are set, it's essential to map out your strategy to reach them, much like needing directions on a GPS to reach your destination.


Without this step, you're essentially engaging in random acts of marketing, hoping something will stick.


This involves creating a detailed marketing and sales plan that outlines the steps needed to achieve your goals.



The next crucial step is to develop a content plan.


Every travel business must consistently produce content for three key reasons:

  • To establish themselves as a trustworthy expert in the industry

  • To articulate why travelers should opt to work with a professional rather than booking independently

  • To inspire and educate their audience about destinations and experiences that align with their commission goals.


By strategically crafting content that fulfills these objectives, businesses can effectively engage their audience, build credibility, and drive conversions.



With Sandra McLemore

Get excited for this event in Amsterdam! It’s not only the perfect bridge linking all your experiences and learnings, but it’s also one of those rare moments when the
Travel Marketing & Media® community comes together in person.

And guess what? Hundreds of us will be there! It’s the ultimate meet-up opportunity.

Plus, you’ll benefit from the stellar, hands-on training (that you’ve come to expect at TMM) in travel marketing and sales conversion.

Prepare to boost your leads and skyrocket your sales!

Seamlessly weave together ship inspections, trade shows, and FAM sailings with a game-changing, high-conversion blueprint.

1029031-37.12b (1).jpg


9:00AM - 11:00AM
11:30AM - 1:30PM




➡️ Identifying potential river cruise clients from your current clientele.


➡️ Profiling the ideal river cruiser, especially reaching those unfamiliar with the concept.

➡️ Key visibility tactics and a spotlight on the top three for maximum conversion.

➡️ Crafting the perfect content for your visibility ads and guidance on how to set up your first visibility ad.

➡️ The crucial email sequence every new subscriber should receive.

➡️ Distinguishing between educational and sales emails.

➡️ Strategizing how and when to send sales emails for maximum bookings.

➡️ A deep dive into the conversion formula to ensure you meet your targets: from impressions/views to email subscribers, open rates, click rates, proposal numbers, and finalized sales. We'll dissect each conversion step, enabling you to trace back from your sales target.

➡️ Clarity on how to charge planning fees for river cruising clients (individuals, couples, or groups)

Important Note!

Attendees will receive a digital workbook, tailored for individual travel businesses, two weeks before the event.

Bring your laptop or a tablet equipped with a keyboard to work efficiently through the sessions.

Dress casually and comfortably - sweats and sneakers are more than OK!

Image by João Guimarães
Image by redcharlie
Image by Catalina Fedorova



The Traffic & Conversion Experience is the glue to your entire expo experience!

While ship inspections, personal sailing experiences, FAM trips, and trade shows offer valuable insights and immersive experiences, they won’t inherently bring in new leads. You need a structured plan.

This Travel Marketing & Media ® favorite event is meticulously crafted to complement the expo program. It acts as the cohesive force, synthesizing all your experiences and presenting them within a clear blueprint.

Our primary objective? To empower you with strategies for generating genuine river cruise leads and mastering your marketing efforts.

The endgame is straightforward: fast-track your marketing and sales and wait for the commission checks to roll in.

Bring your passion, and drive, and be ready to dive deep. This is where your transformative journey begins.

Amsterdam booking

9:00AM - 11:00AM



  • In-person in Amsterdam

  • Highly interactive with Sandra

  • Collaborate with other advisors & agents

11:30 AM - 1:30PM

 MARCH 13 


  • In-person in Amsterdam

  • Highly interactive with Sandra

  • Collaborate with other advisors & agents

Once you're registered



Add the session to your calendar. The venue is the Movenpick in the Zurich II room. If you need to switch sessions, just show up at the session you prefer.


Arrive 10 minutes early ready to get started. It will be a powerful and jam-packed 2 hours. Do not bring luggage to the room. Stop by the lobby at the hotel or your ship to store it.


Create a checklist of the content you need to create, questions you need answered, and people you need to meet at the ASTA River Cruise Expo. 

Having a checklist will ensure you get what you need to implement your learnings.

  • Is it the right fit for my business? The answer is YES if...
    ✔️ You own a business in the travel industry or are about to start one selling outbound travel ✔️ You struggle to hit your goals no matter how hard you try ✔️ You’re always busy but need to be more productive ✔️ You want to find a faster way to do things without getting overwhelmed by tech ✔️ You want to be better with your business planning and financials ✔️ You want to have a real marketing plan that works ✔️ You love having positive people around you who want to get things done ✔️ You have big responsibilities and bigger goals for your business and your life
  • So how will it help me?
    We only give you tools and resources that we’ve tried ourselves and actually worked We only teach you tactics that we used and got results with ourselves We explain everything step by step in detail giving examples across all niches of travel We have over 2 decades of experience inside the travel industry so know how to apply the best marketing tools and strategies to this industry You’ll always have us in your pocket (or purse). You literally will never be alone in your business again.
  • Wait.. why is it FREE?!
    Honestly? We know that if you try our free level of membership you’ll love and value it so much that when the time is right, you’ll upgrade to our paid membership. We are so confident that we put our time, energy and expertise out there for you to try for free, until you’re ready. And when you are ready to upgrade, you’ll continue to receive everything in the app PLUS the incredible big deal upgrades like gift cards (like $70 worth every single month), amazing magazines full of scripts, tips and help, and coaching sessions with Sandra twice per month.
  • What are the LITE and PRO membership levels?
    You can check out the full details here.
  • When is the upgrade window LITE and PRO levels?
    It is currently schedule for the last week of May 2022 and the last week of October 2022. We will let you know right before the upgrade window opens. But for now we really don’t want you to worry about that. Please just enjoy our free level of membership and focus on implementing the new skills, tools, tactics and strategies that you learn here.
  • Who created this app and why?
    This app was created by the Travel Marketing and Media founder and president, Sandra McLemore. She has an incredible business background (with a strong marketing focus) but most importantly has worked, lived and breathed in the travel industry since starting out her career as a travel advisor back in the late 90s. She worked her way up to VP level of the world’s biggest travel brands while simultaneously building a successful on-air career as a travel TV host who is on speed dial for the big news networks and morning shows. Sandra has coached over 15, 000 travel advisors and the results have been breathtaking both before and during the pandemic. Award-winning and highly profitable agencies started and scaled under her mentorship. Through this app Sandra is excited to extend her coaching to expertise to more travel advisors, including you. You deserve to have her help. It starts right here, right now.
  • One last time... what do I get?
    ✔️ Self-paced mini travel marketing courses. Take them for free at your own pace and learn new skills and strategies that will make a difference in your travel business. ✔️ For those of you who are visual learners and love to read, there is an article library that holds tactics, strategies and tips to help you with your biggest challenges. ✔️ Video Q&A - Sandra answers your questions and then invites the travel advisor community to weigh in with their experiences and thoughts so that you gain different perspectives, ideas and support. ✔️ Video tutorials showing you fast and easy ways to do things in programs like Canva, Instagram, Facebook, Google Drive, Trello, Wix, Convertkit, Flodesk, Mailerlite, Trello and more (basically tools that make your life easier!) And way more! Scroll up to see.
  • How often is new content added?
    Every single week we will add new content. You can look forward to new articles, new Q&A videos, or new podcast episodes.
  • It feels too good to be true, what do you want from me?
    We’d be lying if we said we didn’t want something, we do. We want two things. We want you to share this with your travel advisor friends. Wherever you meet another travel advisor at a conference or event tell them about it. They can find us by searching for Travel Marketing in the app store on iTunes or Google Play. When the next enrollment window opens, try out LITE or PRO membership. Give it a go and see how much time and money it saves your business, how consistently it gives you quality content to share, and much joy it will bring to your marketing efforts. And if you don’t like it, you can go back to the free version at any time with the click of a few buttons. No hard feelings. You deserve to have a business that is wildly profitable and brings you joy. It starts here on this app.
  • Do I need to ever give my credit card info?
    No, as a free member we will never ask for any payment information unless you choose to make a purchase from our online shop or upgrade your membership to LITE or PRO.
  • If I upgrade during the window, can I switch back to the free level?
    Yes, you can flip back to the free level at any time but HEY! We know that if you upgrade to LITE or PRO later down the track you’ll love it so much you’ll never want to lose it.


Travel Marketing & Media is awesome. They do excellent work and they offer wonderful service and support along the way. I highly recommend Sandra and her team for helping you attract more clients to your business.

Nicole Lawrence


bottom of page