top of page
Image by Jure Tufekcic

TRAVEL CHANNEL ONBOARDING

TRAVEL MARKETING & MEDIA

Maximize Bookings with Your Own Travel Channel

The Onboard Advantage

Imagine a guest enjoying a leisurely day on your ship, captivated by a travel program showcasing the very destinations they’re sailing to—and beyond. They’re not just inspired; they’re motivated. 

With your own dedicated travel channel onboard, you can seamlessly turn their inspiration into action, driving measurable bookings and increasing loyalty. 

 

This is more than entertainment; it’s an investment in your future revenue, leveraging the unique environment of your cruise to encourage guests to take the next step toward their next journey.

SCHEDULE A CALL
Marketing-Kit-Design.png
1
Engage Guests Where They’re Most Receptive

Guests onboard are immersed in the joy of travel, a state of mind where dreaming of their next adventure comes naturally.

 

A dedicated travel channel builds on this, showcasing your itineraries, themed cruises, and unique offerings in visually stunning ways that inspire action.

Website-Design.png
shutterstock_1365619916-2048x1389.jpg
2
Simple to Implement,
Easy to Measure ROI

Your travel channel creates direct booking opportunities through multiple touchpoints, making it easy to track results:

​

  • QR Codes: Displayed during episodes, ads, or as part of your onboard signage, QR codes can link guests to:

  • Your cruise line’s booking platform or app

  • A contact form for follow-up by a call center or travel advisor

  • A landing page to request brochures or itineraries

  • Onboard Booking Tools: If your ship’s app or onboard staff can take bookings, the channel can promote these options directly.

  • Booking Certificates: Encourage guests to purchase vouchers or certificates for future sailings, locking in their commitment before disembarking.

3
Designed for Cruise Lines of All Technological Levels

Whether you’re equipped with advanced booking technology or rely on simpler systems, this concept works:

​

  • High-Tech Options: Integrate bookings via your app or website. Episodes can include “Tap to Book” prompts or QR codes for instant action.

  • Moderate-Tech Options: Utilize onboard computers or staff to guide guests through the booking process. QR codes can link to online booking platforms or a customer service chat.

  • Low-Tech Options: QR codes can link guests to brochures, follow-up forms, or information that connects them to their travel advisor or your call center after the cruise.

River Cruise Inspection Checklist.png
shutterstock_1602865513.jpg
4
Encourage Loyalty and Future Planning

With many guests deciding on their next itinerary before their current trip ends, your travel channel gives them the tools and motivation to act while excitement is at its peak.

 

Whether it’s scanning a QR code, purchasing a booking certificate, or contacting onboard staff, the process is designed to keep guests planning their next adventure with your cruise line.

SCHEDULE A CALL
ZF5z4t09eLB1nANS8Iau.jpg

Seamless Guest Journey from Inspiration to Action

Here’s how your travel channel works to inspire and convert

✅

Immersive Destination Programming

Captivate guests with professionally produced episodes featuring iconic destinations like the Danube, Nile, or Rhine Rivers.

 

Highlight itineraries, shore excursions, themed cruises, and unique experiences only your line can offer.

​​​​

​

​

✅

Flexible Placement for Maximum Engagement

QR codes and calls to action can be placed on:


   •    Episode end screens or throughout ads.
   •    Onboard signage in staterooms, public areas, or lounges.
   •    Guest materials like daily itineraries, dining menus, or informational flyers.

​

 

✅

Actionable Calls to Action

Every episode and ad includes clear, actionable steps:

​

  • QR codes linking directly to booking platforms, travel advisors, or call centers.

  • Prompts to visit your app, onboard booking desks, or concierge for assistance.

  • Information about purchasing booking vouchers or certificates for future cruises.

✅

Measurable Results

Track QR code scans, bookings through apps, or inquiries from onboard staff to evaluate the channel’s performance. Whether it’s guests reserving a cabin, purchasing a voucher, or scheduling a follow-up, every action is an opportunity to grow revenue.

​

​

​

Image by Alonso Reyes

Guests onboard are in the perfect mindset to book their next adventure.

​With your own travel channel, you’re creating a direct pipeline from inspiration to conversion:

​​

  • They’re already familiar with your service and brand.

  • They’re already dreaming about their next destination.

  • They’re surrounded by the tools to take action—WiFi, apps, onboard staff, or simply a QR code scan.​​

​

By providing a clear and easy path to their next booking, you’re not just meeting their expectations; you’re exceeding them by ensuring they leave your ship with their next itinerary planned.

SCHEDULE A CALL

The Time to Act Is Now

With minimal investment and maximum impact, a travel channel onboard your ships isn’t just a smart marketing tool—it’s a revenue-driving opportunity that ensures every guest leaves your cruise with your line top of mind. Whether they book onboard, follow up at home, or commit with a booking certificate, you’re turning today’s inspiration into tomorrow’s bookings.

 

Let’s make your next step a bold one. Invest in an onboard travel channel that transforms your guest experience and delivers measurable ROI.

SCHEDULE A CALL

Onboard Travel Channel Program Lineup

4-Hour 45-Minute Channel Program Schedule (Repeated 5 Times Over 24 Hours)

 

This lineup integrates the listed Authentic Escapes episodes with Rivers of the World segments for the Rhine, Danube, and French rivers, creating a compelling channel program for river cruise guests.

​

Block 1: 12:00 AM - 4:45 AM

1
Upper Danube
(with Land Extension)

Key Destinations

Vienna, Austria; Dürnstein, Austria; Hallstatt, Austria; Passau, Germany; Melk, Austria; Bratislava, Slovakia; Budapest, Hungary; Prague, Czech Republic (Land Extension)

Segments

  1. 12:00 AM – Rivers of the World: Passau, Germany (5 mins)

  2. 12:05 AM – Rivers of the World: Melk, Austria (5 mins)

  3. 12:10 AM – Rivers of the World: Bratislava, Slovakia (5 mins)

​

  • Ad: Cruise line promotion (30 seconds)

​

   4. 12:15 AM – Rivers of the World: Prague, Czech Republic (5 mins)

​

  • Feature Episode

12:20 AM – Authentic Escapes: Vienna, Dürnstein & Hallstatt (25 mins)

  • Ad: Upper Danube cruise promotion (30 seconds)

  • Feature Episode

12:50 AM – Authentic Escapes: Budapest (30 mins)

  • Ad: Upper Danube cruise follow-up (30 seconds)

Image by Leonhard Niederwimmer
Image by Dan Novac
2
Lower Danube

Key Destinations

Belgrade, Serbia; Bucharest, Romania; Novi Sad, Serbia; Vidin, Bulgaria; Rousse, Bulgaria

Segments

  1. 1:25 AM – Rivers of the World: Belgrade, Serbia (5 mins)

  2. 2. 1:30 AM – Rivers of the World: Bucharest, Romania (5 mins)

  3. 3. 1:35 AM – Rivers of the World: Novi Sad, Serbia (5 mins)

​

  • Ad: Cruise line promotion (30 seconds)

​

   4. 1:40 AM – Rivers of the World: Vidin, Bulgaria (5 mins)

   5. 1:45 AM – Rivers of the World: Rousse, Bulgaria (5 mins)

​

  • Ad: Lower Danube itineraries QR code (30 seconds)

 

SCHEDULE A CALL
3
Rhine

Key Destinations

Amsterdam, Netherlands; Cologne, Germany; Strasbourg, France; Rüdesheim, Germany; Basel, Switzerland

Segments

1. 2:00 AM – Rivers of the World: Amsterdam, Netherlands (5 mins)

2. 2:05 AM – Rivers of the World: Cologne, Germany (5 mins)

3. 2:10 AM – Rivers of the World: Strasbourg, France (5 mins)

 

  • Ad: Rhine cruise promotion (30 seconds)

 

4. 2:15 AM – Rivers of the World: Rüdesheim, Germany (5 mins)

5. 2:20 AM – Rivers of the World: Basel, Switzerland (5 mins)

 

  • Feature Episode

2:25 AM – Authentic Escapes: Family Travel (25 mins)

  • Ad: Family-friendly river cruises (30 seconds)

Image by Joshua Kettle
Image by Anthony DELANOIX
4
French Rivers
(Rhone, Saone, and Seine, Including Normandy)

Key Destinations

Lyon, Avignon, Paris, Rouen, Tournon, Honfleur, Deauville, Beaches of Normandy

Segments

1. 3:00 AM – Rivers of the World: Lyon, France (5 mins)

2. 3:05 AM – Rivers of the World: Avignon, France (5 mins)

3. 3:10 AM – Rivers of the World: Paris, France (5 mins)

 

  • Ad: French river cruise promotion (30 seconds)

 

4. 3:15 AM – Rivers of the World: Rouen, France (5 mins)

5. 3:20 AM – Rivers of the World: Honfleur, France (5 mins)

6. 3:25 AM – Rivers of the World: Deauville, France (5 mins)

7. 3:30 AM – Rivers of the World: Beaches of Normandy (5 mins)

 

  • Feature Episode

3:35 AM – Authentic Escapes: Istanbul (25 mins)

  • Ad: QR code for Istanbul itineraries (30 seconds)

5
Nile River

Key Destinations

Upper Egypt and Lower Egypt

Segments

  • Feature Episode

4:00 AM – Authentic Escapes: Upper Egypt (25 mins)

  • Ad: Nile River cruise itineraries QR code (30 seconds)

  • Feature Episode

4:30 AM – Authentic Escapes: Lower Egypt (25 mins)

  • Ad: Request a Nile River brochure (30 seconds)

 

Repeats

 

This 4-hour 45-minute block repeats at:

 

  • 4:45 AM - 9:30 AM

  • 9:30 AM - 2:15 PM

  • 2:15 PM - 7:00 PM

  • 7:00 PM - 11:45 PM

Image by Hatem Ramadan

This schedule weaves Authentic Escapes episodes and Rivers of the World segments into an engaging format, immersing viewers in the destinations they’re visiting and inspiring them to plan future trips.

SCHEDULE A CALL
bottom of page