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Annual Business Planning

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I decided to start fresh and reworked my email lists. I now have one full comprehensive email list of all my clients over the last three years and I also have segmented lists of my clients who are adult vacationers, family travelers, cruise specific clients, and my Disney clients. I really don't sell a lot of universal at this point. I am ready to start setting up my weekly emails, but I would also like to appeal to these different segments of client. How would you best inform these different segments? I was thinking that my weekly email can be a general email that informs clients about opportunities within certain locations. Then on the other hand if I do that, how do I send targeted emails to those specific segments without emailing people to death.

Unknown member
Dec 13, 2022

Start creating your targeted lists based on their behavior. Anyone who opens or clicks the email about Paris could be added to a segment for European travel.

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