CONTENT PLANNING MAGIC
TRAVEL MARKETING & MEDIA
START 2024 WITH A REVELATION
IN LESS THAN 30 MINUTES , YOU WILL KNOW EXACTLY WHAT YOU NEED TO HIT YOUR 2024 SALES + COMMISSION GOALS!
Download this powerful free business tool made specifically for travel agencies, advisors and agents.
Find a quiet space
Spend 15-30 minutes following the worksheet prompts
Gain 100% clarity for your business in 2024
YOUR DATA BLINDLESS IS HOLDING YOU BACK
It's the Hidden Hurdle in Your Travel Business
In the bustling world of travel, from solo advisors and agents to large agencies, there’s a silent struggle that many overlook: data blindness.
Knowing your numbers – sales goals, financials, and marketing metrics – isn’t just a part of the business; it’s the backbone of success.
Too often, this crucial aspect is left in the shadows. Most travel agencies, advisors and agents do not have clear forecasts and goals mapped out in detail, and instead opt for the “try my best and see where I end up” approach.
This leads to data blindless. It can stall and even kill your business, adding stress and overwhelm to your plate, and leaving you to scramble not knowing where your next booking will come from.
The Impact of Data Blindness on Your Business
❌
UNCLEAR SALES GOALS
Without a firm grasp on your data, setting and hitting sales targets becomes a game of guesswork. How do you aim for growth when you don’t know where you stand?
❌
FINANCIAL FOG
Not having a clear picture of your financial health can lead to budget mismanagement, cash flow issues, and even jeopardize the sustainability of your business.
❌
INEFFECTIVE MARKETING
Marketing without data is like shooting arrows in the dark. You might hit something, but it won’t likely be your target market.
❌
STRESS AND UNCERTAINTY
The lack of data-driven clarity adds an unnecessary layer of stress and uncertainty, making it harder to make confident, informed decisions.
Solo Advisors & Agents
If you’re a one-person show, you’re likely juggling multiple roles – sales, marketing, bookkeeping, customer service, travel planning, and more.
It’s no wonder that tracking and analyzing data can seem overwhelming, often taking a backseat to the day-to-day operations.
However, not knowing your data is like navigating a ship without a compass. You might keep moving, but are you heading in the right direction?
Agency Owners
For bigger travel agencies, the challenge is different but equally significant.
With multiple departments and perhaps a higher volume of transactions, it’s easy for critical data to get lost in the sea of daily activities.
Teams might work in silos, with marketing, sales, and finance not fully aligned.
Not tracking your data carefully will leave you in the dark as to where you have holes in your funnel – is it a traffic issue (marketing) or a conversion issue (sales)?
Embrace the Power of Data
Understanding and utilizing your data isn’t just about numbers; it’s about gaining the clarity and confidence to steer your travel agency towards success. Whether you’re a solo advisor/agent or a large agency, your data holds the key to unlocking potential, optimizing strategies, and achieving your business goals.
Start turning data into your most powerful ally today. Your journey towards a more informed, successful travel business begins here.
IMAGINE IF YOU KNEW...
1
EMAIL SUBSCRIBERS
Exactly how many email subscribers it would take to convert into paying clients.
This number is calculated in the workbook using the following information:
-
Your email marketing and sales history (if you have one)
-
A basic conversion rate if you do not have a history of email marketing. This option is perfect for start ups or businesses with no history.
2
QUOTE REQUESTS
Exactly how many quote requests you would need to turn into paying clients.
This number is calculated in the workbook using the following information:
-
The number of people who open your emails,
-
The number of people who click on your emails
-
The number of engaged email subscribers you have.
3
PAYING CLIENTS
Exactly how many paying clients you need to hit your commission goals.
This number is calculated in the workbook based on the following:
-
The type of travel you sell
Who you sell to -
The suppliers you use
-
The commission they pay, and
-
Your personal sales close average (quotes vs bookings).
INTRODUCING THE REVELATION WORKBOOK
YOUR PATHWAY TO CLARITY
We’ve crafted “Revelation” – a groundbreaking workbook complemented by an insightful series of video prompts.
Designed specifically for travel professionals like you, Revelation offers the clearest insight you’ve ever experienced in your business journey.
YOUR TRAVEL BUSINESS DESERVES BETTER (SO DO YOU)
You need 2024 to be your best year yet
JUST IMAGINE GOING FROM
❌ No email list
❌ A fear of what to send your subscribers
❌ Wondering when your next quote request will come in
❌ Wasting money on marketing that isn't working
❌ Trying to sell anything to anyone
AND GOING TO
➡️ An email list FULL of warm leads waiting for you next email
➡️ Total clarity and alignment in what gets sent every week
➡️ New and continuous quote requests
➡️ Knowing exactly where to spend your money to make money
➡️ Total clarity on what suppliers to sell
Get Started in 3 Simple Steps
-
Is it the right fit for my business? The answer is YES if...✔️ You own a business in the travel industry or are about to start one selling outbound travel ✔️ You struggle to hit your goals no matter how hard you try ✔️ You’re always busy but need to be more productive ✔️ You want to find a faster way to do things without getting overwhelmed by tech ✔️ You want to be better with your business planning and financials ✔️ You want to have a real marketing plan that works ✔️ You love having positive people around you who want to get things done ✔️ You have big responsibilities and bigger goals for your business and your life
-
So how will it help me?We only give you tools and resources that we’ve tried ourselves and actually worked We only teach you tactics that we used and got results with ourselves We explain everything step by step in detail giving examples across all niches of travel We have over 2 decades of experience inside the travel industry so know how to apply the best marketing tools and strategies to this industry You’ll always have us in your pocket (or purse). You literally will never be alone in your business again.
-
Wait.. why is it FREE?!Honestly? We know that if you try our free level of membership you’ll love and value it so much that when the time is right, you’ll upgrade to our paid membership. We are so confident that we put our time, energy and expertise out there for you to try for free, until you’re ready. And when you are ready to upgrade, you’ll continue to receive everything in the app PLUS the incredible big deal upgrades like gift cards (like $70 worth every single month), amazing magazines full of scripts, tips and help, and coaching sessions with Sandra twice per month.
-
What are the LITE and PRO membership levels?You can check out the full details here.
-
When is the upgrade window LITE and PRO levels?It is currently schedule for the last week of May 2022 and the last week of October 2022. We will let you know right before the upgrade window opens. But for now we really don’t want you to worry about that. Please just enjoy our free level of membership and focus on implementing the new skills, tools, tactics and strategies that you learn here.
-
Who created this app and why?This app was created by the Travel Marketing and Media founder and president, Sandra McLemore. She has an incredible business background (with a strong marketing focus) but most importantly has worked, lived and breathed in the travel industry since starting out her career as a travel advisor back in the late 90s. She worked her way up to VP level of the world’s biggest travel brands while simultaneously building a successful on-air career as a travel TV host who is on speed dial for the big news networks and morning shows. Sandra has coached over 15, 000 travel advisors and the results have been breathtaking both before and during the pandemic. Award-winning and highly profitable agencies started and scaled under her mentorship. Through this app Sandra is excited to extend her coaching to expertise to more travel advisors, including you. You deserve to have her help. It starts right here, right now.
-
One last time... what do I get?✔️ Self-paced mini travel marketing courses. Take them for free at your own pace and learn new skills and strategies that will make a difference in your travel business. ✔️ For those of you who are visual learners and love to read, there is an article library that holds tactics, strategies and tips to help you with your biggest challenges. ✔️ Video Q&A - Sandra answers your questions and then invites the travel advisor community to weigh in with their experiences and thoughts so that you gain different perspectives, ideas and support. ✔️ Video tutorials showing you fast and easy ways to do things in programs like Canva, Instagram, Facebook, Google Drive, Trello, Wix, Convertkit, Flodesk, Mailerlite, Trello and more (basically tools that make your life easier!) And way more! Scroll up to see.
-
How often is new content added?Every single week we will add new content. You can look forward to new articles, new Q&A videos, or new podcast episodes.
-
It feels too good to be true, what do you want from me?We’d be lying if we said we didn’t want something, we do. We want two things. We want you to share this with your travel advisor friends. Wherever you meet another travel advisor at a conference or event tell them about it. They can find us by searching for Travel Marketing in the app store on iTunes or Google Play. When the next enrollment window opens, try out LITE or PRO membership. Give it a go and see how much time and money it saves your business, how consistently it gives you quality content to share, and much joy it will bring to your marketing efforts. And if you don’t like it, you can go back to the free version at any time with the click of a few buttons. No hard feelings. You deserve to have a business that is wildly profitable and brings you joy. It starts here on this app.
-
Do I need to ever give my credit card info?No, as a free member we will never ask for any payment information unless you choose to make a purchase from our online shop or upgrade your membership to LITE or PRO.
-
If I upgrade during the window, can I switch back to the free level?Yes, you can flip back to the free level at any time but HEY! We know that if you upgrade to LITE or PRO later down the track you’ll love it so much you’ll never want to lose it.
01
Download the workbook
02
In a quiet space spend 15-30 mins following the prompts
03
Sit back and take in the brilliance that is your 2024 commission
How can the Revelation Workbook help you?
✅
COMPLETE VISIBLITY
Step into the light with 100% clarity on your sales and marketing efforts. Understand what works, what doesn’t, and why.
✅
DATA DRIVEN DECISIONS
Move away from emotional guesswork. Let data guide your strategy and unlock your full potential.
✅
EFFICIENT RESOURCE ALLOCATION
Learn to spend less yet achieve more. Optimize your time, money, and resources like never before.
✅
TARGETED SALES GOALS
Set and achieve realistic, data-backed sales targets. Wake up every day knowing exactly what you need to do.
✅
QUICK INSIGHT
Gain profound business insights in less than 30 minutes. Fast-track your path to success without the usual trial and error.
✅
CALM & FOCUS
You won’t believe the amount of peace that Revelation will bring to your busy mind.
IS REVELATION FOR YOU?
IT IS FOR YOU IF...
✅ You want to decide for yourself how much money you will make next year (not find out from your accountant at the end)
✅ You are tired of trying to sell anything to anyone – way too many suppliers all wanting your business
✅Nothing you have done has worked yet – you’re still not profitable and don’t know why
✅ You want to lean into math and science, and away from emotion driven decision making
IT IS NOT FOR YOU IF...
❌ You are set in your ways and fight change when suggested with a new way of doing something
❌ You are happy to see where your business takes you – and don’t need to achieve any specific goals… your business is more of a hobby
❌ You’re too busy. You just can’t make time to work ON your business instead of IN your business.
❌ You avoid making decisions and committing to a process out of fear of failure – and already know you will do it again this time.
FAQ
-
Is it the right fit for my business? The answer is YES if...✔️ You own a business in the travel industry or are about to start one selling outbound travel ✔️ You struggle to hit your goals no matter how hard you try ✔️ You’re always busy but need to be more productive ✔️ You want to find a faster way to do things without getting overwhelmed by tech ✔️ You want to be better with your business planning and financials ✔️ You want to have a real marketing plan that works ✔️ You love having positive people around you who want to get things done ✔️ You have big responsibilities and bigger goals for your business and your life
-
So how will it help me?We only give you tools and resources that we’ve tried ourselves and actually worked We only teach you tactics that we used and got results with ourselves We explain everything step by step in detail giving examples across all niches of travel We have over 2 decades of experience inside the travel industry so know how to apply the best marketing tools and strategies to this industry You’ll always have us in your pocket (or purse). You literally will never be alone in your business again.
-
Wait.. why is it FREE?!Honestly? We know that if you try our free level of membership you’ll love and value it so much that when the time is right, you’ll upgrade to our paid membership. We are so confident that we put our time, energy and expertise out there for you to try for free, until you’re ready. And when you are ready to upgrade, you’ll continue to receive everything in the app PLUS the incredible big deal upgrades like gift cards (like $70 worth every single month), amazing magazines full of scripts, tips and help, and coaching sessions with Sandra twice per month.
-
What are the LITE and PRO membership levels?You can check out the full details here.
-
When is the upgrade window LITE and PRO levels?It is currently schedule for the last week of May 2022 and the last week of October 2022. We will let you know right before the upgrade window opens. But for now we really don’t want you to worry about that. Please just enjoy our free level of membership and focus on implementing the new skills, tools, tactics and strategies that you learn here.
-
Who created this app and why?This app was created by the Travel Marketing and Media founder and president, Sandra McLemore. She has an incredible business background (with a strong marketing focus) but most importantly has worked, lived and breathed in the travel industry since starting out her career as a travel advisor back in the late 90s. She worked her way up to VP level of the world’s biggest travel brands while simultaneously building a successful on-air career as a travel TV host who is on speed dial for the big news networks and morning shows. Sandra has coached over 15, 000 travel advisors and the results have been breathtaking both before and during the pandemic. Award-winning and highly profitable agencies started and scaled under her mentorship. Through this app Sandra is excited to extend her coaching to expertise to more travel advisors, including you. You deserve to have her help. It starts right here, right now.
-
One last time... what do I get?✔️ Self-paced mini travel marketing courses. Take them for free at your own pace and learn new skills and strategies that will make a difference in your travel business. ✔️ For those of you who are visual learners and love to read, there is an article library that holds tactics, strategies and tips to help you with your biggest challenges. ✔️ Video Q&A - Sandra answers your questions and then invites the travel advisor community to weigh in with their experiences and thoughts so that you gain different perspectives, ideas and support. ✔️ Video tutorials showing you fast and easy ways to do things in programs like Canva, Instagram, Facebook, Google Drive, Trello, Wix, Convertkit, Flodesk, Mailerlite, Trello and more (basically tools that make your life easier!) And way more! Scroll up to see.
-
How often is new content added?Every single week we will add new content. You can look forward to new articles, new Q&A videos, or new podcast episodes.
-
It feels too good to be true, what do you want from me?We’d be lying if we said we didn’t want something, we do. We want two things. We want you to share this with your travel advisor friends. Wherever you meet another travel advisor at a conference or event tell them about it. They can find us by searching for Travel Marketing in the app store on iTunes or Google Play. When the next enrollment window opens, try out LITE or PRO membership. Give it a go and see how much time and money it saves your business, how consistently it gives you quality content to share, and much joy it will bring to your marketing efforts. And if you don’t like it, you can go back to the free version at any time with the click of a few buttons. No hard feelings. You deserve to have a business that is wildly profitable and brings you joy. It starts here on this app.
-
Do I need to ever give my credit card info?No, as a free member we will never ask for any payment information unless you choose to make a purchase from our online shop or upgrade your membership to LITE or PRO.
-
If I upgrade during the window, can I switch back to the free level?Yes, you can flip back to the free level at any time but HEY! We know that if you upgrade to LITE or PRO later down the track you’ll love it so much you’ll never want to lose it.
WHAT BUSINESS WILL FEEL LIKE AFTER YOUR REVELATIONS WORKBOOK IS COMPLETE
Within minutes of completing your Revelation workbook, these three feelings may pop up…
Fear - once you see your numbers recorded this week a little bit of fear will creep in. Don't worry, you can replace the fear with a plan. We will help you with that and support you through it.
Excitement - for many people, the though of making a HUGE amount of money in this profession is unheard of. They come into it because they love travel and they love helping others. But finally seeing big commission numbers that can change your life? That's exciting!
Anxiety - this happens to all of us. Just like fear it goes away as you start having small wins and breakthroughs which will happen if you stick to the plan.
ONCE THE WORKBOOK IS COMPLETE, WHAT'S NEXT?
Marketing is MATH. It always works. Starting with a solid sales forecast is the first and best step. At Travel Marketing & Media ® we have a number of incredible programs and services for you to join. Here are just a few of our favorite already scheduled for 2024:
Enroll in one of our concise courses to gain a structured and tested blueprint tailored to your business needs. Covering a wide array of topics like email marketing, social media, podcasting, Pinterest, AI, and growing your group business, our courses have been trusted and proven by over 30,000 travel agents and advisors. They consistently deliver incredible results, ensuring participants are never disappointed.
Tune into our highly-rated Travel Marketing & Media® Podcast for insightful business coaching, with new episodes twice a week. Sandra answers questions on Saturdays and provides coaching on Thursdays. Not into podcasts? Listen easily on our website with a single click, whether you're out for a walk, doing laundry, or just lounging.
Look out for our Travel Agency Analytics program launching in January 2024. The industry has never seen anything like it - neither have you and it will change the way you look for and find new clients!
YOU ARE 30 MINUTES FROM A REVELATION
AS PART OF OUR LAUNCH WE ARE EXCITED TO GATHER YOUR FEEDBACK.
IT WON’T BE FREE FOREVER SO GRAB IT NOW!
Travel Marketing & Media is awesome. They do excellent work and they offer wonderful service and support along the way. I highly recommend Sandra and her team for helping you attract more clients to your business.
Nicole Lawrence
2024 COULD BE THE YEAR THAT CHANGES YOUR LIFE... ARE YOU READY TO TAKE THE FIRST STEP?
