CONTENT PLANNING MAGIC
TRAVEL MARKETING & MEDIA
START 2024 WITH A REVELATION
IN LESS THAN 30 MINUTES , YOU WILL KNOW EXACTLY WHAT YOU NEED TO HIT YOUR 2024 SALES + COMMISSION GOALS!
Download this powerful free business tool made specifically for travel agencies, advisors and agents.
Find a quiet space
Spend 15-30 minutes following the worksheet prompts
Gain 100% clarity for your business in 2024
YOUR DATA BLINDLESS IS HOLDING YOU BACK
It's the Hidden Hurdle in Your Travel Business
In the bustling world of travel, from solo advisors and agents to large agencies, there’s a silent struggle that many overlook: data blindness.
Knowing your numbers – sales goals, financials, and marketing metrics – isn’t just a part of the business; it’s the backbone of success.
Too often, this crucial aspect is left in the shadows. Most travel agencies, advisors and agents do not have clear forecasts and goals mapped out in detail, and instead opt for the “try my best and see where I end up” approach.
This leads to data blindless. It can stall and even kill your business, adding stress and overwhelm to your plate, and leaving you to scramble not knowing where your next booking will come from.
The Impact of Data Blindness on Your Business
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UNCLEAR SALES GOALS
Without a firm grasp on your data, setting and hitting sales targets becomes a game of guesswork. How do you aim for growth when you don’t know where you stand?
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FINANCIAL FOG
Not having a clear picture of your financial health can lead to budget mismanagement, cash flow issues, and even jeopardize the sustainability of your business.
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INEFFECTIVE MARKETING
Marketing without data is like shooting arrows in the dark. You might hit something, but it won’t likely be your target market.
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STRESS AND UNCERTAINTY
The lack of data-driven clarity adds an unnecessary layer of stress and uncertainty, making it harder to make confident, informed decisions.
Solo Advisors & Agents
If you’re a one-person show, you’re likely juggling multiple roles – sales, marketing, bookkeeping, customer service, travel planning, and more.
It’s no wonder that tracking and analyzing data can seem overwhelming, often taking a backseat to the day-to-day operations.
However, not knowing your data is like navigating a ship without a compass. You might keep moving, but are you heading in the right direction?
Agency Owners
For bigger travel agencies, the challenge is different but equally significant.
With multiple departments and perhaps a higher volume of transactions, it’s easy for critical data to get lost in the sea of daily activities.
Teams might work in silos, with marketing, sales, and finance not fully aligned.
Not tracking your data carefully will leave you in the dark as to where you have holes in your funnel – is it a traffic issue (marketing) or a conversion issue (sales)?
Embrace the Power of Data
Understanding and utilizing your data isn’t just about numbers; it’s about gaining the clarity and confidence to steer your travel agency towards success. Whether you’re a solo advisor/agent or a large agency, your data holds the key to unlocking potential, optimizing strategies, and achieving your business goals.
Start turning data into your most powerful ally today. Your journey towards a more informed, successful travel business begins here.
IMAGINE IF YOU KNEW...
1
EMAIL SUBSCRIBERS
Exactly how many email subscribers it would take to convert into paying clients.
This number is calculated in the workbook using the following information:
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Your email marketing and sales history (if you have one)
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A basic conversion rate if you do not have a history of email marketing. This option is perfect for start ups or businesses with no history.
2
QUOTE REQUESTS
Exactly how many quote requests you would need to turn into paying clients.
This number is calculated in the workbook using the following information:
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The number of people who open your emails,
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The number of people who click on your emails
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The number of engaged email subscribers you have.
3
PAYING CLIENTS
Exactly how many paying clients you need to hit your commission goals.
This number is calculated in the workbook based on the following:
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The type of travel you sell
Who you sell to -
The suppliers you use
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The commission they pay, and
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Your personal sales close average (quotes vs bookings).
INTRODUCING THE REVELATION WORKBOOK
YOUR PATHWAY TO CLARITY
We’ve crafted “Revelation” – a groundbreaking workbook complemented by an insightful series of video prompts.
Designed specifically for travel professionals like you, Revelation offers the clearest insight you’ve ever experienced in your business journey.
YOUR TRAVEL BUSINESS DESERVES BETTER (SO DO YOU)
You need 2024 to be your best year yet
JUST IMAGINE GOING FROM
❌ No email list
❌ A fear of what to send your subscribers
❌ Wondering when your next quote request will come in
❌ Wasting money on marketing that isn't working
❌ Trying to sell anything to anyone
AND GOING TO
➡️ An email list FULL of warm leads waiting for you next email
➡️ Total clarity and alignment in what gets sent every week
➡️ New and continuous quote requests
➡️ Knowing exactly where to spend your money to make money
➡️ Total clarity on what suppliers to sell
How can the Revelation Workbook help you?
✅
COMPLETE VISIBLITY
Step into the light with 100% clarity on your sales and marketing efforts. Understand what works, what doesn’t, and why.
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DATA DRIVEN DECISIONS
Move away from emotional guesswork. Let data guide your strategy and unlock your full potential.
✅
EFFICIENT RESOURCE ALLOCATION
Learn to spend less yet achieve more. Optimize your time, money, and resources like never before.
✅
TARGETED SALES GOALS
Set and achieve realistic, data-backed sales targets. Wake up every day knowing exactly what you need to do.
✅
QUICK INSIGHT
Gain profound business insights in less than 30 minutes. Fast-track your path to success without the usual trial and error.
✅
CALM & FOCUS
You won’t believe the amount of peace that Revelation will bring to your busy mind.
IS REVELATION FOR YOU?
IT IS FOR YOU IF...
✅ You want to decide for yourself how much money you will make next year (not find out from your accountant at the end)
✅ You are tired of trying to sell anything to anyone – way too many suppliers all wanting your business
✅Nothing you have done has worked yet – you’re still not profitable and don’t know why
✅ You want to lean into math and science, and away from emotion driven decision making
IT IS NOT FOR YOU IF...
❌ You are set in your ways and fight change when suggested with a new way of doing something
❌ You are happy to see where your business takes you – and don’t need to achieve any specific goals… your business is more of a hobby
❌ You’re too busy. You just can’t make time to work ON your business instead of IN your business.
❌ You avoid making decisions and committing to a process out of fear of failure – and already know you will do it again this time.
FAQ
WHAT BUSINESS WILL FEEL LIKE AFTER YOUR REVELATIONS WORKBOOK IS COMPLETE
Within minutes of completing your Revelation workbook, these three feelings may pop up…
Fear - once you see your numbers recorded this week a little bit of fear will creep in. Don't worry, you can replace the fear with a plan. We will help you with that and support you through it.
Excitement - for many people, the though of making a HUGE amount of money in this profession is unheard of. They come into it because they love travel and they love helping others. But finally seeing big commission numbers that can change your life? That's exciting!
Anxiety - this happens to all of us. Just like fear it goes away as you start having small wins and breakthroughs which will happen if you stick to the plan.
ONCE THE WORKBOOK IS COMPLETE, WHAT'S NEXT?
Marketing is MATH. It always works. Starting with a solid sales forecast is the first and best step. At Travel Marketing & Media ® we have a number of incredible programs and services for you to join. Here are just a few of our favorite already scheduled for 2024:
Enroll in one of our concise courses to gain a structured and tested blueprint tailored to your business needs. Covering a wide array of topics like email marketing, social media, podcasting, Pinterest, AI, and growing your group business, our courses have been trusted and proven by over 30,000 travel agents and advisors. They consistently deliver incredible results, ensuring participants are never disappointed.
Tune into our highly-rated Travel Marketing & Media® Podcast for insightful business coaching, with new episodes twice a week. Sandra answers questions on Saturdays and provides coaching on Thursdays. Not into podcasts? Listen easily on our website with a single click, whether you're out for a walk, doing laundry, or just lounging.
Look out for our Travel Agency Analytics program launching in January 2024. The industry has never seen anything like it - neither have you and it will change the way you look for and find new clients!
YOU ARE 30 MINUTES FROM A REVELATION
AS PART OF OUR LAUNCH WE ARE EXCITED TO GATHER YOUR FEEDBACK.
IT WON’T BE FREE FOREVER SO GRAB IT NOW!
Travel Marketing & Media is awesome. They do excellent work and they offer wonderful service and support along the way. I highly recommend Sandra and her team for helping you attract more clients to your business.
Nicole Lawrence
2024 COULD BE THE YEAR THAT CHANGES YOUR LIFE... ARE YOU READY TO TAKE THE FIRST STEP?
