How can Tags and Segments can help you Market your business?
When you open your email marketing platform – be it ConvertKit, Flodesk or something similar, you will find a list of your subscribers. These are people who have either been manually loaded by you (with their permission), or who have opted in at some point.
Consider segmenting your list into mini-lists – you could think of each list as a piece of a big pie.
The more you can speak directly to each segment and their interests, as well as tracking their email behavior (opening and clicking), the closer you will be to closing a sale with them.
Segments allow you to separate your audience into larger groups. Perhaps you have two or three main niches or specialties within your business.
You would create a segment based on each of those niches. However, that only gives you limited information. By adding tags you are able to drill down deeper into how your audience thinks, behaves, and ultimately engages with and then books with you.
Tags allow you to take note of how your subscribers found you – you can tag them based on if they opted in from a lead magnet on social media, from an opt-in form on your website, or
from a link shared at a consumer event.
You can tag your audience based on what links they click on within your emails – for example, if they click on a photo album of river cruising images that you sent out in your email blast, you can tag them as “interested – river cruise”.
You can also tag them as “client – past” or “client – proposal” to signify their status with you. Imagine then being able to email all clients who have received a proposal but have not booked yet.The more you know about your audience the better you can tailor the content that gets sent to them.
Here are some ways you can segment your email list.
Honeymoon Segment
If you are looking to do romance travel for your clients, wouldn’t it be better to tailor the content of the email to specifically honeymoon vs anniversary trips? If you did a honeymoon trip for your client back in 2019, it may seem a bit tone-deaf to send them emails that talk about upcoming honeymoon trips.
Instead, if you create a tag called “client – married” and tag your clients as they get married or as you learn they are married.
Don’t think your honeymoon content is now wasted. All you have to do is adjust the wording about the destination and experience to be for anniversaries, not honeymoons.
Group Travel Segment
Have a group that you host each year?
The copy in your email will have a different meaning based on whether your audience is a past attendee or if they’ve never gone before.
Again, the details within the email will remain the same, but with tags, you can split your segment and adjust the email specifically based on the audience.
“Do you remember how much fun we had together on our safari in Kenya? It’s time
for the next adventure – if you’re all in again…” vs “It’s time for the next great adventure, I’m sure by now you’ve heard the stories of how much fun everyone has when they travel with us, but don’t just take my word for it, check out this video from
our last adventure and then …”.
Additionally, tags are helpful to update those that have booked with the group, so that you can stop marketing to them to join you, and instead flip the emails into encouraging them to invite their friends and family to go with them.
People want to feel like you “know” them. They don’t want to feel like they’re just a number in a database.
When someone buys from you, and you continue to send them emails asking them to purchase what they already have, they start to question if you actually care about them, and instead start to think you are not organized.
As you can see, tagging subscribers and then sending emails to only segments of your list is the perfect way to keep close and personalize, and not “over-sell or over- market”.
Converkit
– How to create an opt-in form & send automatic email Collect email addresses as your subscribers sign up for your lead magnet. WATCH READ
– How to set up an automatic email for a new subscriber Send new subscribers an email with a link to your lead magnet and introduce your business and upcoming sequence of weekly emails. WATCH READ
– How to set up email sequence This is how you will distribute the link to your weekly content. WATCH READ
– How to send a one-time broadcast
– How to edit and create a segment. Learn how to create a segment READ Learn how Segment filters work and how to target your subscribers.
Choose the subscribers who should and shouldn’t receive your emails. READ
Determine a list of subscribers who don’t have any tags. READ
You can now delete or add tags and sequences to a group of subscribers using the bulk actions feature. WATCH READ
Learn how to edit your tag system as your business changes and grows. READ
Create more personalized emails, to your subscribers, based on tags. READ
Add subscribers to one (or more) of your tags. READ
For a complete overview, click and WATCH HERE
Mailerlite
How to creat an opt-in form & send an automatic email
How to set up an automated email for a new subscriber
Send new subscribers an email with a link to your lead magnet and introduce your business and upcoming sequence of weekly emails. WATCH READ
How to set up an email sequence/campaign
How to send one-time broadcast
This is how you will send “travel opportunity emails”. READ
Determine a list of subscribers who don’t have any tags. READ
You can now delete or add tags and sequences to a group of subscribers using the bulk actions feature. READ EDITING AND DELETING A TAG/GROUP
Create more personalized emails, to your subscribers, based on tags. READ
Add subscribers to one (or more) of your tags. READ
Flodesk
How to set up an email sequence/workflow
HOW TO CREATE A SEGMENT/ AUDIENCE
Learn how Segment filters work and how to target your subscribers. READ
How to edit an existing segment within your account. READ
Choose the subscribers who should and shouldn’t receive your emails. READ
Determine a list of subscribers who don’t have any tags.
You can now delete or add subscribers to a segment or audience using the bulk selection feature. READ EDITING AND DELETING A TAG
Learn how Flodesk does all the tagging for you so you don’t have to. READ
Create more personalized emails, to your subscribers, based on tags. READ
HOW TO MERGE AUDIENCE SEGMENTS
Add two (or more) segments together. READ
