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Sandra M
Nov 2, 20233 min read
From Strangers to Subscribers: The Journey of an Opt-In Form
An opt-in form is an online form (usually asks for name, email, and now preferences). When someone fills in this form they are officially...

Sandra M
Nov 2, 20235 min read
Tags vs. Segments
How can Tags and Segments can help you Market your business? When you open your email marketing platform – be it ConvertKit, Flodesk or...

Sandra M
Nov 2, 20232 min read
How to get your visual brand right
Your visual brand decision Colors – Choose 3 brand colors Logo – Decide if you will use your current logo or a watermark (you will create...


Sandra M
Jul 18, 20222 min read
5 Clever hacks for LinkedIn
Not sure how to use LinkedIn for your travel business? Check out these tips.